Digital Marketing Communications Specialist, Global Refinish at Axalta | Pennsylvania, USA

Axalta

Digital Marketing Communications Specialist, Global Refinish

Pennsylvania, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital marketing campaigns across email, paid, social, and web to acquire and retain customers.

Own integrated campaigns across multiple channels from brief to measurement.
Must-have: Proficiency in Salesforce Account Engagement.
Standout: Cross-functional collaboration with CRM, content, and analytics teams.

Job Description

Responsibilities

Execute integrated digital marketing campaigns aimed at customer acquisition, engagement, and retention.
Collaborate with internal stakeholders to align campaign goals with brand strategy and business objectives.
Manage content calendars and coordinate campaign launches.
Oversee execution across digital channels including email, paid media, social media, SEO/SEM, and web.
Optimize channel performance through A/B testing, audience segmentation, and personalization strategies.
Collaborate with CRM and web teams to ensure seamless user journeys.
Monitor campaign performance using analytics tools
Provide regular reporting on KPIs such as conversion rates, engagement, and ROI
Use insights to refine targeting, messaging, and channel mix.
Work closely with other members of the marketing communications team to ensure cohesive storytelling and brand consistency.

Axalta

3.5 Glassdoor

Axalta provides performance coatings for a wide range of industrial applications; light vehicle and commercial vehicle coatings for original equipment manufacturers; and refinish surface preparation and coating systems for body shops globally. Our team serves more than 100,000 customers in over 140 countries. With more than 150 years of experience and impact, we innovate smarter surface solutions for better living and a sustainable future.Markets We Serve:MobilityIndustrialRefinishFast Facts• 150+ year legacy• $5.2B in net sales• ~12k employees• ~1,300 scientists, technical experts and engineers• ~1,000 patents + pending applications• Products sold in over 140 countries• 4 Major R&D Centers• Partnering with 90k body shops• Supply 13 of the top 15 global auto OEMs• Funded 16 scholarships for future STEM leaders• 80% of new technology to have sustainable benefit by 2030• Carbon neutral by 2040

Founded in 2013

Philadelphia, Pennsylvania, USA

7.9K employees (360 in marketing)

www.axalta.com

58% recommend to a friend

55% CEO approval