Responsibilities

• Strategy and execution: Plan, execute, and manage digital marketing campaigns across channels (SEO, SEM, email, social, display).
• Content creation and management: Develop and manage engaging content for the organization’s websites, social media platforms, and app; create copy, visuals, and video content that aligns with brand messaging.
• Social media management: Build and maintain the company’s social media presence with strategies, content calendars, and community engagement.
• Collaboration: Work with staff to prepare for Sunday worship services and events; assist in coordinating communication, printing, and database needs to support Crossroads ministries.
• Communication: Manage the Communications Calendar and monthly communications plan; develop and send weekly e-newsletter; format and schedule daily devotionals.
• Paid advertising: Create, set up, and optimize PPC and paid social media campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Performance analysis and reporting: Measure and report on campaign performance against goals using analytics; optimize spend based on insights.
• Continuous learning: Stay up-to-date with emerging digital technologies, marketing trends, and best practices; provide recommendations for adoption.
• Requires flexibility in work hours as needed which may include evenings and weekends.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Minimum 2-3 years’ related marketing, social media, and content development experience.
• Proficiency with web design (e.g. WordPress), marketing analytics tools (e.g. Google Analytics), email marketing platforms (e.g. Mailchimp), Canva, and social media management tools.