Digital Marketing & Communications Manager

Rockville, MD (On-site)

$102K/yr – $127K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital marketing for USP Education, blending branding, demand generation, and data-driven optimization to promote courses, content, and delivery modes.

  • Growth & Campaign Management: Develop and execute digital marketing plans and campaigns for the USP Education portfolio, including digital collateral, web content, emails, newsletters, and ads.
  • Cross-Functional Collaboration & Channel Integration: Work with Industry Programs, Global Communications, Science, Strategic Customer Development, Scientific Affairs, and Regulatory Affairs to integrate offerings into campaigns.
  • Data & Optimization: Integrate CRM data, define audience segmentation, and leverage insights to boost campaign performance and inform future efforts.

Job Description

Responsibilities

  • Develop and execute digital marketing plans and communication strategies to define, develop and promote the USP Education portfolio of courses, content, and modes of delivery to meet department and organizational goals.
  • Analyze and monitor business, market, and digital marketing trends to inform campaign and communication priorities.
  • Work cross functionally with USP internal functions including Industry Programs, Global Communications, Science, Strategic Customer Development, Scientific Affairs, Regulatory Affairs to integrate USP Education offerings into and to execute digital marketing campaigns.
  • Develops according to organization branding policy/approvals and deploys USP Education marketing tools including digital collateral, presentations, brochures, course sheets, web content, promotional emails, newsletters, ads and other promotional tools.
  • Day-to-day management of the digital marketing agencies including shaping goals and objectives according to desired deliverables, timelines, and budgets.
  • Integrates USP Education customer data for US and Europe into CRM system and maintains customer segmentation.
  • Leverage data and insights to enhance overall campaign performance and improve future digital marketing efforts.
  • Team player with critical thinking and problem-solving skills and excellent time-management skills.
US Pharmacopeia logo

US Pharmacopeia

3.6 Glassdoor

US Pharmacopeia (USP) is an independent, scientific nonprofit organization that has focused on building trust in the supply of safe, quality medicines since 1820. We are a public health organization that uses rigorous science and public quality standards setting to protect patient safety and improve global health. We are committed to building public trust and confidence in drug therapies to enable people to live longer and healthier, and also work to building trust in dietary supplements and food ingredients. Currently, we are working to strengthen the global supply chain so that the medicines people rely on are available when needed and work as expected. Our VolunteersUSP standards are in a continuous process of review and revision based upon new evidence, emerging public health concerns, and public requests for revision. Input from our volunteers, through our Council of Experts and Expert Committees and Panels, is crucial for maintaining our standards and preserving public trust. Our Governing BodiesThe USP Convention helps guide our areas of impact – nearly 500 Member Organizations from around the world contribute valuable perspectives, experiences, and expertise from across healthcare and science. In addition to collaborating on critical healthcare and science matters, every five years, Convention Members adopt USP Resolutions and elect USP’s Board of Trustees and the Council of Experts who lead USP’s standards-setting Expert Committees.Visit www.usp.org to learn more.

Rockville, Maryland, USA
1.6K employees (113 in marketing)
63% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
538.7K
Monthly Google Ads Budget
$86.8K
Traffic Source Mix
Search
50.5%
Direct
39.9%
Referral
7.3%
Social
1.2%
Paid
0.9%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
113 (7% of company)

Recent News