Responsibilities

• Social Media Strategy & Execution
• Develop and manage the dermatology portfolio social media calendar
• Write and publish content across Facebook, LinkedIn, Instagram, and emerging channels
• Translate faculty insights, KOL moments, and program updates into high-performing content
• Drive measurable growth in followers, engagement, and referral traffic
• Support event-specific campaigns leading up to and during conferences
• Email Marketing Execution
• Build and deploy campaigns within the marketing automation platform
• Support segmentation, testing, and audience targeting
• Monitor performance and optimize subject lines, content, and cadence

Requirements

• 4-6 years of experience in marketing, preferably within events, healthcare, or B2B environments
• Demonstrated strength in social media content development and growth strategy
• Experience executing email campaigns within a marketing automation platform
• Working knowledge of CRM systems and segmentation best practices
• Ability to analyze campaign data and translate insights into action
• Strong copywriting skills with attention to audience and channel nuance
• Organized, deadline-oriented, and comfortable managing multiple campaigns simultaneously