Digital Marketing Campaign Leader at Cummins Inc. | Indianapolis, IN | $120K/yr – $180K/yr

Cummins Inc.

Digital Marketing Campaign Leader

Indianapolis, IN (On-site)

$120K/yr – $180K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive integrated global marketing leadership, aligning cross-functional teams, and owning the end-to-end digital campaigns and brand integrity at Cummins.

Own the end-to-end integrated marketing campaigns across web, paid, and email.
Must-have: 10 years of leading digital or integrated campaigns in a global or complex matrix organization.
Standout: Proven ability to mentor distributed teams and align multiple stakeholders.

Job Description

Responsibilities

Lead the development and execution of integrated marketing communication plans that align stakeholders and drive cohesive brand messaging.
Deliver effective multi-channel campaigns by optimizing digital, social, email, and traditional marketing strategies for maximum reach and engagement.
Produce compelling, audience-focused content that strengthens the brand and clearly communicates value propositions.
Leverage industry insights and competitive intelligence to shape proactive marketing strategies and uncover new growth opportunities.
Strengthen cross-functional alignment by partnering closely with sales, product, and creative teams to ensure seamless execution of initiatives.
Build and guide a high-performing marketing team through mentorship, clear direction, and ongoing development.
Cultivate strong relationships with leaders, stakeholders, and suppliers to support collaboration and accelerate project success.
Safeguard and elevate Cummins’ brand identity across all marketing materials and customer touchpoints.
Lead the Digital Marketing Campaign Management Team
Builds team dynamics that value innovation of ideas and approach and fosters coordination and alignment with stakeholders.

Requirements

College, university, or equivalent degree in marketing or a related subject required.
10 years of experience leading digital or integrated marketing campaigns for a global or complex matrix organization
5 years of experience managing and leading hybrid teams
Experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud or equivalent digital marketing experience required
Ability to work collaboratively in a team environment.
Experience managing agency relationships
Strategic thinker with the ability to develop and implement successful marketing campaigns
Strong project management skills and the ability to meet deadlines
Creative thinker with a strong attention to detail
Strong analytical skills and proficiency in using marketing analytics tools

Preferred

Product marketing experience preferred.
Talent Management experience and experience managing distributed teams highly preferred.
Digital marketing experience preferred.
Global perspective and experience preferred.
B2B experience preferred.

Cummins Inc.

4.0 Glassdoor

At Cummins, we empower everyone to grow their careers through meaningful work, building inclusive and equitable teams, coaching, development and opportunities to make a difference. Across our entire organization, you'll find engineers, developers, and technicians who are innovating, designing, testing, and building. You'll also find accountants, marketers, as well as manufacturing, quality and supply chain specialists who are working with technology that's just as innovative and advanced. From your first day at Cummins, we’re focused on understanding your talents, current skills and future goals – and creating a plan to get you there. Your journey begins with planning your development and connecting to diverse experiences designed to spur innovation. From our internships to our senior leadership roles, we attract, hire and reward the best and brightest from around the world and look to them for new ideas and fresh perspectives. Learn more about #LifeAtCummins at cummins.com/careers.

Columbus, Indiana, USA

51K employees (1,383 in marketing)

www.cummins.com

78% recommend to a friend

83% CEO approval