Digital Marketing Automotive Account Executive at USA TODAY Co. | Houston, TX | $60K/yr – $70K/yr

Digital Marketing Automotive Account Executive

Houston, TX (Unknown)

$60K/yr – $70K/yrMid Level5+ years expFull time

Posted 2 months ago

Job Summary

Own the dealer-facing territory by translating dealer goals into measurable marketing plans and driving partnerships with GM level buyers through in-field, consultative selling.

Own dealership relationships and pipeline to influence vehicle sales, service traffic, and market share.
Drive new business while expanding and retaining dealer partnerships through in-person engagement and tailored marketing programs.
Partner with internal teams to deliver campaigns that hit dealer KPIs and generate long-term client value.

Job Description

Build and grow relationships with automotive dealership decision makers (GMs, Marketing Directors, Dealer Principals)
Drive new business while expanding and retaining dealer marketing partnerships.
Meet with dealership stakeholders face-to-face to uncover inventory, sales and marketing challenges.
Develop and present automotive-specific marketing strategies, including digital, audience targeting and local market positioning.
Translate dealer goals (sales, service, inventory turn, OEM compliance) into measurable marketing plans.
Manage your pipeline and opportunities through Salesforce
Partner with internal teams to deliver strong campaign results and long-term client success
This is a dealer-facing, territory-based role where success comes from being in front of customers, understanding dealership KPIs, and delivering marketing strategies that impact vehicle sales, service traffic and market share.

5+ years of digital automotive marketing experience REQUIRED
Examples: vendor/agency auto experience, automotive media, or digital marketing serving dealers
Strong understanding of automotive retail environment, including:
Dealer operations and decision-making structure
Sales & fixed ops priorities
Inventory-driven marketing strategies
Proven ability to build relationships with dealer principals, GMs, and marketing leaders
Experience selling or supporting digital marketing solutions
What You Bring: Strong consultative selling and presentation skills
Highly organized, self-motivated, and comfortable working independently in the field
Proven track record of driving revenue growth, retaining accounts, and exceeding goals

Medical, dental, and vision coverage
401(k)
Paid time off
Tuition reimbursement
Career growth opportunities
President’s Club and performance recognition

USA TODAY Co.

3.3 Glassdoor

USA TODAY reflects the pulse of the nation with original, on-the-ground reporting centered on diverse perspectives. Its newsroom of journalists is dedicated to bringing clarity to the news of the day by inspiring conversation and reflection.Keep up with the news wherever you are by using the USA TODAY app or visiting www.usatoday.com.

Founded in 1982

McLean, Virginia, USA

2.9K employees (977 in marketing)

www.usatoday.com

47% recommend to a friend

35% CEO approval