Company Overview:

Nodus is an emerging technology and paid marketing agency boutique that specializes in data-driven solutions for digital brands. We deliver a best-in-class marketing solution, through both our in-house built technology and expert media buying team. Our solutions combine deep data integrations and data science to streamline information accessibility and speed-to-insight for a breadth of paid marketing tactics.

We’re quickly growing organization, seeking to disrupt the digital marketing space with unique technology and deeply-integrated services for our clients. Founded with the goal of embracing and attacking the challenges of the evolving digital landscape, the Nodus culture is built around growth (personal & professional) for everyone on our team; we strive for excellence, expertise, and excitement in the work we do. We provide significant flexibility in our work environment, but have an emphasis on high work ethic, ownership, and intellectual horsepower. We are looking for those that share in our entrepreneurial spirit.

As we continue our rapid growth, we are seeking a talented Marketing Associate with expertise in media execution, data and analysis, and strategic account management to join our team.

Position Overview:

As a Paid Marketing Associate at Nodus, you will be responsible for driving online advertising strategy and execution for key marketing clients. You’ll leverage your existing expertise, combined with our Nodus framework, to maximize ROI, optimize campaign performance, drive impactful testing, and effectively report to key client stakeholders. By utilizing and honing your knowledge across paid media platforms and advanced digital marketing analytics, you will play a crucial role in shaping our digital advertising efforts while simultaneously driving growth for the business. You’ll also be expected to strategically and autonomously communicate with clients to uphold Nodus’ expertise and push forward strategic initiatives.

You’ll also play a key role in product development by sharing marketing and execution best-practices to inform our tech & product division. Working with talented developers and fellow marketing enthusiasts, you’ll help spark ideas and provide feedback for the cutting-edge solutions our tech teams are building for both internal use & enterprise-level scale.

Responsibilities:

Campaign Management:

• Manage campaigns across either paid social, display, or search accounts.
• Develop and execute campaigns end-to-end, including keyword research, ad trafficking, bidding strategies, targeting, and budget allocation.
• Monitor campaign performance, track key metrics, and analyze data to identify areas for improvement and optimization.
• Conduct empirically-driven tests and implement data-driven optimizations to improve ad performance and overall campaign effectiveness.
• Stay informed on platform updates, features, and best practices to leverage the latest advertising opportunities.
• Optimize ad placements, bid strategies, audience targeting, and other levers against key business goals.
• Conduct thorough keyword analysis and research to ensure ads target relevant and high-intent keywords for maximum campaign performance.

Data Analysis and Reporting:

• Analyze campaign data and generate reports to measure the effectiveness of each dollar spent, providing insights and recommendations to stakeholders.
• Use analytics tools (e.g. Google Analytics, Google Data Studio, Tableau, Looker) to visualize and analyze data, identifying trends, patterns, and opportunities.
• Leverage SQL querying language to access, validate and transform marketing data.
• Collaborate with the marketing team to align campaign goals with overall marketing objectives and business targets.
• Regularly present campaign performance reports to stakeholders, highlighting key findings and recommending strategic adjustments.
• Stay informed about industry trends, competitive landscape, and changes in the digital advertising space.

Conversion Tracking & Measurement:

• Manage the inner workings of digital tracking & analytics. From browser pixels to server-side eventing, you’ll be supported by our technical team, and expected to maintain a deep understanding of how we measure user-behavior across the internet.
• Monitor and maintain conversion tracking mechanisms to measure campaign success and attribute conversions accurately.

Qualifications:

• Minimum of 1 year of proven experience as a Paid Marketing Analyst, Digital Advertising Specialist, or similar role, with a focus on managing social, search, and/or display campaigns.
• Bachelor's degree in Marketing, Advertising, Business Administration, Analytics, or a related field is a plus.
• Proficiency in digital marketing analytics tools, including Google Analytics or Segment.
• Demonstrated experience in data analysis, interpreting campaign metrics, and generating actionable insights.
• Strong knowledge of conversion tracking, landing page optimization, and A/B testing.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and presentation skills, with the ability to convey complex data in a clear and concise manner.
• Familiarity with a wide variety of digital advertising platforms (e.g. Google Ads, Facebook Ads, Snapchat Ads, TikTok Ads, DV360, etc.) is a plus.