Responsibilities

• Campaign Management: Manage campaigns across either paid social, display, or search accounts.
• Campaign Management: Develop and execute campaigns end-to-end, including keyword research, ad trafficking, bidding strategies, targeting, and budget allocation.
• Campaign Management: Monitor campaign performance, track key metrics, and analyze data to identify areas for improvement and optimization.
• Campaign Management: Conduct empirically-driven tests and implement data-driven optimizations to improve ad performance and overall campaign effectiveness.
• Campaign Management: Stay informed on platform updates, features, and best practices to leverage the latest advertising opportunities.
• Campaign Management: Optimize ad placements, bid strategies, audience targeting, and other levers against key business goals.
• Campaign Management: Conduct thorough keyword analysis and research to ensure ads target relevant and high-intent keywords for maximum campaign performance.
• Data Analysis and Reporting: Analyze campaign data and generate reports to measure the effectiveness of each dollar spent, providing insights and recommendations to stakeholders.
• Data Analysis and Reporting: Use analytics tools (e.g. Google Analytics, Google Data Studio, Tableau, Looker) to visualize and analyze data, identifying trends, patterns, and opportunities.
• Data Analysis and Reporting: Leverage SQL querying language to access, validate and transform marketing data.

Requirements

• Minimum of 1 year of proven experience as a Paid Marketing Analyst, Digital Advertising Specialist, or similar role, with a focus on managing social, search, and/or display campaigns.
• Bachelor's degree in Marketing, Advertising, Business Administration, Analytics, or a related field is a plus.
• Proficiency in digital marketing analytics tools, including Google Analytics or Segment.
• Demonstrated experience in data analysis, interpreting campaign metrics, and generating actionable insights.
• Strong knowledge of conversion tracking, landing page optimization, and A/B testing.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and presentation skills, with the ability to convey complex data in a clear and concise manner.
• Familiarity with a wide variety of digital advertising platforms (e.g. Google Ads, Facebook Ads, Snapchat Ads, TikTok Ads, DV360, etc.) is a plus.

Preferred

Benefits

• Dental insurance
• Health insurance
• Vision insurance
• Paid time off