VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
14 hrs ago
Digital Marketing Associate Director
Palm Beach Gardens, FL (Hybrid)
Salary Not AvailableSenior Level6+ years exp
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize the global digital marketing ecosystem—aligning websites, eCommerce, CRM (Salesforce), and marketing automation (HubSpot) to improve customer experiences, governance, and measurable performance.
- Lead cross-functional programs to standardize campaign workflows, tagging, naming, and launch processes across marketing tech stack.
- Drive website strategy and AEM execution while expanding self-serve and eCommerce capabilities to boost adoption.
- Define KPI frameworks and dashboards across GA4, Salesforce, and HubSpot to enable data-driven decisions.
Job Description
Responsibilities
- Lead the global digital marketing ecosystem across websites, eCommerce, CRM (Salesforce), and marketing automation (HubSpot)
- Drive digital governance standards including campaign workflows, tagging, naming conventions, and launch processes
- Oversee website strategy and execution across AEM platforms for corporate and regional experiences
- Increase adoption of eCommerce and customer self-service platforms
- Develop KPI frameworks and dashboards across GA4, Salesforce, HubSpot, and other platforms
- Partner with cross-functional teams including Marketing, IT, Sales Operations, and Customer Service
- Manage digital vendors, budgets, and project timelines
Requirements
- 6–8+ years in digital marketing, marketing operations, or related fields
- Strong experience with Salesforce, HubSpot, and marketing automation workflows
- Experience with CMS platforms, preferably Adobe Experience Manager (AEM)
- Solid understanding of eCommerce platforms and digital customer experience
- Strong analytical skills and experience with digital performance measurement
- Ability to lead cross-functional teams and drive complex initiatives
ZimVie
ZimVie is a global life sciences leader in the dental implant market that develops, manufactures, and delivers a comprehensive portfolio of products and solutions designed to support dental tooth replacement and restoration procedures. From its headquarters in Palm Beach Gardens, Florida, and additional facilities around the globe, ZimVie works to improve smiles, function, and confidence in daily life by offering comprehensive tooth replacement solutions, including trusted dental implants, biomaterials, and digital workflow solutions. As a worldwide leader in this space, ZimVie is committed to advancing clinical science and technology foundational to restoring daily life.
