Responsibilities

• Own and optimize CRM platforms including HubSpot and GoHighLevel to support the full audience journey from awareness to engagement to retention. Build segmentation strategies, manage pipelines, and ensure systems support marketing, programs, events, and development goals.
• Design and manage automated workflows, email sequences, and engagement funnels that drive conversions and participation. Continuously test and improve performance through structured testing and data insights.
• Execute digital campaigns that generate qualified leads for programs, events, and initiatives. Manage landing pages, registration systems, and follow-up processes to ensure a seamless user experience and strong conversion rates.
• Support SEO efforts and monitor website and campaign performance using tools such as Google Analytics, Google Search Console, and CRM dashboards. Track traffic, user behavior, conversions, and engagement trends, and provide actionable insights to improve results.
• Execute day to day social media and digital engagement activities, including publishing content, monitoring engagement, and reporting on performance aligned with approved messaging and campaigns.
• Serve as the system owner for the CRM platforms including GoHighLevel.
• Configure and maintain pipelines, workflows, forms, automations, payment processing, integrations and user permissions.
• Maintain clean and accurate data through audits, deduplication, and system governance.
• Support internal teams with CRM usage, dashboard and analytics reporting, engagement workflows and back-end support.
• Ensure audience journeys are properly tracked and optimized across systems.

Requirements

• Bachelor's degree in communications, marketing, or related fields.
• 3 to 5 years of experience in digital marketing, CRM management, or marketing automation.
• Strong writing skills and strong understanding of email marketing, lead generation, SEO fundamentals, and customer journey mapping.
• Experience building automated workflows and marketing funnels.
• Proficiency with Google Analytics and familiarity with Google Search Console.
• Ability to analyze data and translate insights into action.
• Strong organizational, critical thinking, and communication skills.
• Ability to work independently and collaboratively.

Preferred

• Experience using AI tools to improve marketing efficiency, content development or analytics.
• Experience with SEO tools and campaign tracking platforms.
• Graphic design experience (Canva or Adobe Creative Suite).
• Experience supporting non-profit, education, or community based initiatives.
• Bilingual (Spanish or Creole) is a plus.