Responsibilities

• Local Services Ads (LSA) Compliance & Verification: Manage Local Services Ads compliance and onboarding workflows across regional office markets, including collecting state bar licenses, tracking background check clearances, submitting liability insurance updates, and monitoring profile approval statuses.
• Local SEO & Profile Maintenance: Maintain Google Business Profiles across all office locations by scheduling posts, uploading media, updating structured local Q&A content, monitoring reviews, and auditing local directory citations.
• PPC & Paid Search Support: Assist with routine campaign maintenance across paid search platforms under coordinator guidance, including reviewing campaign pacing alerts, logging invalid click activity, tracking monthly refund claims, and checking negative keyword lists.
• Landing Page & Conversion Testing: Assist with building and updating regional campaign landing pages, including updating page copy and imagery, testing form submit functionality, verifying phone number routing, and checking mobile responsiveness.
• Lead Data Auditing & QA: Perform routine data hygiene across lead acquisition channels, including reviewing phone call categorizations, auditing web form submissions, checking tracking parameters, and maintaining consistent firm details across online listings.
• Cross-Functional & General Marketing Support: Assist the broader marketing team with routine website content updates, attorney biography edits, posting firm news or media mentions, maintaining marketing asset documentation, and completing administrative tasks as assigned.

Requirements

• Bachelor's degree in marketing, Communications, Business, Data Analytics, or a related field (or equivalent practical experience).
• 1+ years of hands-on experience in digital marketing, local listing management, PPC campaign support, or marketing administrative roles.
• Familiarity with the Google Marketing Platform (Google Business Profiles, Google Ads, GA4, Google Search Console), local SEO platforms, and call tracking software.
• Experience working with Content Management Systems (CMS) for web page editing and publishing.
• Proficient in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) and Adobe Acrobat.
• Strong organizational skills with the ability to manage multiple routine tasks and meet deadlines effectively.
• Excellent written and verbal communication skills with high attention to detail.

Benefits

• 100% employer-paid health, dental, and vision insurance for employees and dependents
• $50,000 in life insurance provided at no cost
• 401(k) plan with 6% dollar-for-dollar employer match after probationary period
• Generous paid parental leave for birth, adoption, or fostering
• Dependent care reimbursement up to $3,500/month
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Monthly commuter reimbursement up to $100 for public transportation
• Home office reimbursement: $150 for a desk, $150 for a chair (one-time)
• $25 work-from-home allowance each pay period for hybrid and remote staff
• Up to $5,250/year in tuition reimbursement for professional development