Responsibilities

• Independently executes advanced marketing analytics and reporting activities to evaluate the effectiveness of digital marketing campaigns, CRM (Element451) lifecycle communications, website performance, and multi-channel engagement efforts.
• Develops and maintains dashboards, reports, and data visualizations using tools such as Google Analytics and Looker Studio to support data-informed decision-making.
• Establishes and tracks key performance indicators (KPIs) across email marketing, CRM lifecycle, web analytics, and campaign performance, ensuring alignment with established marketing and enrollment objectives.
• Analyzes audience behavior, segmentation, and lifecycle journeys to identify trends and optimization opportunities, and provides data-informed insights to improve engagement, conversion, and retention.
• Supports CRM campaign tracking, segmentation, and lifecycle reporting by analyzing email and CRM performance metrics and identifying opportunities to enhance communication effectiveness.
• Under the direction of management, contributes to the creation and dissemination of content across communication channels—including website, email, CRM, and digital platforms—by evaluating engagement data, analyzing user interaction trends, and providing recommendations to strengthen messaging effectiveness, audience reach, and campaign performance. Collaborates with enrollment-focused units, CRM/data teams, Institutional Research, and digital teams to support lifecycle marketing, segmentation strategies, and campaign execution.
• Monitors SEO performance, including keyword tracking and content effectiveness, and recommends adjustments to improve organic visibility and support evolving search behaviors.
• Evaluates marketing research and content performance to inform campaign refinements.
• Designs and conducts A/B testing and experimentation to assess campaign effectiveness and supports stakeholders in defining goals, KPIs, and performance benchmarks.

Requirements

• Equivalent to a bachelor’s degree in a related field and four years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Thorough, advanced knowledge and understanding of marketing, branding, communications, public relations, and related roles.
• Thorough knowledge of and ability to effectively use media outlets including planning media coverage and media publicity campaigns for the university and events.
• Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives.
• Proven experience in developing and implementing strategies and campaigns, with a record of accomplishment of achieving measurable results.
• Advanced analytical and organizational skills to organize, prioritize and manage the successful completion of initiatives and projects within time and budget constraints.
• Ability to analyze and select pertinent facts and integrate them into communication vehicles.
• Working knowledge of marketing and research techniques and methods.
• Ability to apply market research to identify communication needs and target audiences.

Preferred

• Experience & Strategic Perspective: A minimum of five years of experience in digital analytics in a marketing/communications field; Proven track record of developing, evaluating, and optimizing marketing analytics and performance reporting to support campaign effectiveness and data-driven decision-making; ability to understand issues from a broad, strategic perspective
• Analytics & Reporting: Advanced proficiency in building dashboards, data visualizations, and reporting frameworks that translate complex data into actionable insights; demonstrated ability to analyze marketing research data, synthesize multiple data sources, and develop clear recommendations for marketing direction
• Tools & Platforms: Advanced proficiency in website and digital analytics tools (Google Analytics, Google Tag Manager, Google Search Console, Looker Studio, Tableau, or similar business intelligence tools), CRM platforms (e.g., Element451, Salesforce, Slate), and social media analytics platforms (e.g., Sprout Social or similar)