Responsibilities

• Develop and execute a comprehensive digital marketing analytics strategy to drive data-driven decision-making across all marketing initiatives.
• Lead implementation and governance of Google Tag Manager, serving as the organization’s GTM subject matter expert, to ensure comprehensive tracking of marketing performance, user behavior, and conversion events across all digital platforms.
• Apply expert-level proficiency in Google Analytics (GA4) and Branch.io to analyze campaign performance, surface insights and generate actionable recommendations that directly influence marketing strategy.
• Collaborate closely with the broader marketing team and the rest of the organization to define KPIs, align data governance standards, and ensure tracking implementation supports shared business goals. This person acts as the connector between technical and marketing functions.
• Utilize data visualization and reporting tools to create insightful and actionable reports, dashboards, and presentations that communicate performance trends, opportunities, and recommendations to stakeholders.
• Conduct in-depth analysis of marketing campaigns, customer journeys, and user segmentation to identify opportunities for optimization, A/B testing, and personalization.
• Provide strategic recommendations to improve marketing effectiveness and optimize digital marketing spending.
• Stay ahead of industry trends, emerging AI capabilities, and best practices in digital analytics and continuously evaluate new tools and technologies and recommend their adoption to keep our analytics strategy at the leading edge.
• Champion data education and literacy across the Marketing, BI, and IT teams — leading training sessions, creating accessible resources, and evangelizing analytics to support organizational data fluency and insight-led decision-making.

Preferred

• Strong analytical skills with the ability to interpret data, identify patterns, and generate actionable insights.
• Strategic thinker capable of connecting data-driven insights to organizational goals and outcomes.
• Strong communication skills with the ability to translate complex information into clear, actionable insights for diverse audiences.
• AI fluency with the ability to apply AI tools within analytics workflows and translate emerging capabilities into practical business value.
• Proactive and self-motivated with a demonstrated ability to manage multiple projects simultaneously, meet deadlines in a fast-paced environment, and inspire cross-functional teams through data education and evangelism.

Benefits

• competitive 401K match
• a generous paid time off package
• Health Benefits