Digital Marketing Analyst (TN)

Responsibilities

• Monitor and optimize campaigns across email, paid media, SEO, and social.
• Build and maintain dashboards and reporting tools to track key marketing KPIs and campaign metrics
• Conduct A/B test analysis and provide data-driven recommendations to optimize campaign performance
• Support list segmentation, audience targeting, and contact database hygiene within HubSpot
• Assist with the development and execution of digital marketing campaigns, including email scheduling and QA
• Analyze website traffic and user behavior using Google Analytics and other web analytics platforms
• Prepare regular and ad hoc performance reports for internal stakeholders and marketing leadership
• Identify trends, anomalies, and opportunities within marketing data to inform strategic decisions
• Support workflow automation and troubleshoot synchronization issues within marketing platforms

Requirements

• 5+ years of experience in digital marketing, marketing analytics, or a related field
• Proficiency in HubSpot or a comparable marketing automation platform
• Experience with web analytics tools, preferably Google Analytics (GA4)
• Ability to work in a fast-paced, demanding environment with rapidly changing priorities while maintaining strong attention to detail
• Excellent communication skills – written and verbal, with the ability to present data insights clearly to non-technical audiences
• Strong analytical and problem-solving skills with proficiency in Excel or Google Sheets
• Ability to provide excellent customer service skills to our internal clients

Preferred

• Familiarity with paid digital advertising platforms (Google Ads, Meta Ads) is a plus
• Commercial real estate knowledge or experience is a plus