Responsibilities

• Serve as the bridge between business and technical teams by translating business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reporting
• Configure and maintain GTM, including setting up, testing, and optimizing tags, triggers, and data layers to accurately capture marketing and user behavior data across websites and mobile apps
• Own GA4 analytics by monitoring digital performance, creating custom events, conversions, and audiences, and building dashboards to surface actionable insights using tools like Looker Studio and PowerBI
• Troubleshoot tracking discrepancies and data quality issues to maintain data integrity and accuracy
• Collaborate closely with agency partners, website developers, and internal teams to ensure proper implementation, optimization, and troubleshooting of digital analytics solutions
• Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) and maintain data security standards
• Train internal stakeholders and marketing teams on how to access, interpret, and utilize GA4 reports effectively
• Stay current with the latest trends and best practices in digital analytics, GTM, and GA4 to continuously improve analytics processes and tools
• Monitor and analyze digital marketing performance by interpreting key metrics such as traffic, conversions, engagement, and ROI across paid, owned, and earned channels
• Develop comprehensive dashboards and reports to communicate insights to stakeholders and support ongoing optimization initiatives
• Translate performance insights into actionable recommendations for campaign and experience optimizations, including A/B testing strategies

Requirements

• 3+ years of hands-on experience with GTM and GA4
• Proficiency in GTM configuration, including media pixel implementation
• Strong understanding of GA4’s event-based model
• Experience creating custom dimensions, metrics, and conversion events in GA4
• Expertise in GA4 reporting, filters, segmentation, and data visualization tools such as Looker Studio and PowerBI
• Knowledge of regex patterns for trigger and variable configuration in GTM
• Excellent communication skills to collaborate effectively with technical and non-technical teams
• Experience documenting tracking requirements and creating implementation guides
• Ability to troubleshoot tracking discrepancies and data quality issues
• Understanding of data privacy regulations such as GDPR and CCPA
• Experience with user behavior analysis and performance optimization

Benefits

• Competitive base salary ranging from $85,000 to $115,000, commensurate with experience
• Performance-based bonus opportunities
• Comprehensive benefits package including Medical, Dental, Vision, and Prescription Drug Coverage
• 401(k) retirement plan with company matching
• Wellness programs to promote health and well-being
• Life Insurance coverage
• Tuition Reimbursement to support continuous learning
• Flexible Time Off policies to support work-life balance
• Paid Parental Bonding Leave to support family needs
• Hybrid work environment with options for remote and in-office work