Digital Marketing Analyst, SEO & Web

Vienna, VA (Hybrid)

$85K/yr – $95K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the data backbone for MyEyeDr, turning site activity into measurable patient journeys and revenue signals while coordinating across IT and agencies.

  • GA4 impl. and data layer governance to ensure clean, trustworthy analytics.
  • Funnel ownership and attribution across paid, organic, and direct to drive optimization and smarter spend.
  • Dashboards, content engagement metrics, and SEO performance framing to turn data into fast, business-focused decisions.

Job Description

Responsibilities

MyEyeDr.

2.6 Glassdoor

MyEyeDr. empowers our patients to live their best lives by providing comprehensive eye care and an expansive selection of eye wear solutions. Our trusted community of doctors and team members make personalized vision healthcare accessible for everyone. Together, we are committed to giving the gift of great vision, helping our patients see and do more. Founded by Sue Downes in 2001, we’ve grown to more than 800 offices across 28 states. Alongside our exponential growth, our employees have built meaningful careers helping patients see and look their best.

Founded in 2001
Vienna, Virginia, USA
4.1K employees (46 in marketing)
35% recommend to a friend
36% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$101K
Traffic Source Mix
Search
41.4%
Direct
50.3%
Referral
6.5%
Social
1%
Paid
0.7%

Headcount Trend

Current headcount: ~4.1K

Marketing Team

Marketing Team Size
40 (1% of company)
Median Career Experience
14 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 13 years ago