Data Analyst, Marketing
Sundayy
USA (Remote)
$120K/yr - $150K/yrIn-houseFull-timeSenior level7+ years exp.
12 hrs ago
Digital Marketing Analyst I
Richardson, TX
$71K/yr – $120K/yrIntern/New Grad3+ years exp
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own AI-enabled paid media execution across channels with data-driven optimization and rapid experimentation.
- Own multi-channel campaigns from planning to scale across PPC/SEM, social, display, and affiliates.
- Develop audience strategies, testing frameworks, and dashboards to optimize CPL, CAC, ROAS, and pipeline contribution.
- Collaborate with creative, analytics, and sales to institutionalize AI-assisted personalization and experimentation.
Job Description
Responsibilities
- Build, launch, and optimize multi-channel paid media campaigns across:
- PPC / SEM
- LinkedIn Ads
- Meta (Facebook/Instagram) Ads
- YouTube Ads
- Display & Programmatic Advertising
- Affiliate Marketing
- Review Platforms & Third-Party Publications
- Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization
- Develop audience segmentation and retargeting strategies to improve conversion performance
- Use emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow execution
- Identify opportunities to apply AI and LLM-enabled tools to improve personalization, experimentation, and campaign scalability
- Monitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contribution
- Conduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targeting
- Build campaign forecasts and performance projections
- Develop dashboards and reporting in GA4, Looker Studio (Google Data Studio), Excel, and other analytics tools
- Present insights, recommendations, and performance updates to marketing stakeholders
- Partner with Creative, Web, Analytics, Marketing Operations, and Sales teams to execute high-performing campaigns
- Coordinate with external agencies and vendors to ensure successful delivery and optimization
- Support light organic social media management initiatives for Mixed Use brands'
- Stay current on digital marketing trends, emerging platforms, AI tools, and paid media best practices
RealPage, Inc.
RealPage is the leading global provider of AI-enabled software platforms to the real estate industry. By using RealPage solutions for operational excellence in the front office and throughout property operations, many leading property owners, operators and investors gain transparency into asset performance with data insights, enhancing experiences with customized tools and improving efficiencies to generate incremental yield. In 2021, 2022, 2023 and 2024, RealPage was recognized as ENERGY STAR® Partner of the Year for Sustained Excellence from the Environmental Protection Agency (EPA) and the U.S. Department of Energy. In 2024, RealPage was recognized as one of America’s Best Employers by Forbes and America’s Best Employers for Women by Forbes and one of America’s Greatest Workplaces for Women by Newsweek. RealPage has been recognized as The TITAN Innovation Awards’ 2024 Gold Winner in the Innovation in Services and Solutions – Real Estate category for LOFTTM. Founded in 1998 and headquartered in Richardson, Texas, RealPage joined the ThomaBravo portfolio of market-leading enterprise software firms in 2021 to realize faster growth and innovation in serving more than 24 million rental units from offices in North America, Europe and Asia. RealPage has been certified as a Great Place to WorkTM in India, the Philippines, the UK and the U.S.
