Responsibilities

• Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is accurately built, targeted, scheduled and launched.
• Translate marketing and promotional plans into channel-specific content and execution plans.
• Support segmented and personalized experiences by activating defined audiences, content variations and customer journeys. Including AB test and learn.
• Manage campaign setup and execution across multiple marketing and content management platforms.
• Partner with Marketing, Creative, Merchandising and eCommerce teams to translate business priorities into effective digital content.
• Support development of channel content plans and calendars across Homepage, Email, SMS and Push.
• Recommend how content should be prioritized and adapted by channel based on customer needs, business priorities and channel best practices.
• Own detailed QA of campaigns prior to launch, including content, links, offers, audience targeting, personalization, timing and customer experience.
• Ensure consistency and accuracy across channels while accounting for channel-specific requirements.
• Troubleshoot executional issues and partner with appropriate teams to resolve them quickly.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, personalization, or digital analytics. Required
• Strong understanding of Email, SMS and Push and how customer strategies work across owned channels. Required
• Experience with A/B testing, holdouts, incrementality, and test-and-learn methodologies. Required
• Demonstrated ability to move from insight → opportunity → activation → learning → scale., or customer journey orchestration platforms. Required
• Industry experience: Retail eCommerce, consumer goods or direct to consumer. Required
• Experience working with CRM, CDP, marketing automation or personalization platforms. Preferred
• Industry experience: Retail Preferred

Preferred

• Experience working with CRM, CDP, marketing automation or personalization platforms. Preferred
• Industry experience: Retail Preferred