Digital Marketing Analyst

Responsibilities

• Execute day-to-day digital marketing activity across email, social, and website in support of the digital strategy
• Build, schedule, and deploy email campaigns, and maintain a consistent cadence across the firm’s email programs
• Manage the social media content calendar and publish content across the firm’s profiles
• Maintain and continually improve the accuracy, brand consistency, and effectiveness of content across the firm’s websites, strengthening navigation, usability, and conversion paths to better serve visitors and support lead generation
• Coordinate with agency partners on day-to-day deliverables, timelines, and quality, escalating issues to the Digital Marketing Manager as needed
• Monitor lead routing from website form submissions to confirm timely, accurate handoff, and flag any breakdowns
• Track, analyze, and report on the performance of digital channels and campaigns, including website, email, social, and agency-run paid media
• Build and maintain recurring performance reports and dashboards for the marketing team and business partners
• Translate data into clear insights and recommendations that inform strategy and optimize results
• Support testing and optimization efforts to improve lead quality, engagement, and conversion

Requirements

• 2 to 4 years of experience in digital marketing, including email, social, or web
• A desire to grow a marketing career, with the versatility to learn new skills and cover more than one function
• Working knowledge of analytics and reporting, including turning performance data into clear takeaways
• Strong written communication skills and attention to detail
• Ability to manage multiple priorities and collaborate across teams, including building relationships with originators
• Experience with HubSpot, Google Analytics, and WordPress is a plus
• Bachelor’s degree in marketing, communications, business, or a related field