Digital Marketing Analyst

Buffalo, NY (On-site)

$62K/yr – $78K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own web delivery from strategy through QA by coordinating internal teams and external partners, while keeping content, UX, and analytics tightly aligned to client goals.

  • Collaborate across teams to deliver websites that meet goals.
  • Own content creation, UX standards, and ongoing quality checks.
  • Track analytics, tagging, and reporting to drive improvements.

Job Description

Responsibilities

  • Collaborate cross-functionally to ensure the successful delivery of websites that meet client or organizational goals
  • Manage third-party development partners
  • Build website content and employ design and UX best practices
  • Track analytics and tag knowledge
  • Conduct regular quality checks and testing throughout the project life-cycle
  • Maintain comprehensive project documentation, including project plans and reports

Requirements

  • Bachelor’s degree or equivalent business experience required
  • Experience directing digital marketing from a strategy and oversight level
  • Strong comprehension of systems and tools, including content management, email marketing platforms, e-commerce systems, and digital asset management systems
  • Experience with graphic design elements, video development and production, and digital content development
  • Knowledge of HTML and CSS

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match
  • Annual performance bonus based on level, as well as individual, company, and location performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at many of our hotels and resorts
Delaware North logo

Delaware North

3.5 Glassdoor

Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.

Founded in 1915
Buffalo, New York, USA
13K employees (345 in marketing)
57% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
187.2K
Monthly Google Ads Budget
$142
Traffic Source Mix
Search
31.1%
Direct
48.3%
Referral
16.2%
Social
3.5%
Paid
0.7%

Headcount Trend

Current headcount: ~13.2K

Marketing Team

Marketing Team Size
228 (2% of company)
Median Career Experience
13 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Debt Financing, 6 months ago

Funding History

  • Oct 2025
    Debt Financing

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