Responsibilities

• Mandatory Serve as the bridge between business and technical teams Translate business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reporting.
• Mandatory Configure and maintain GTM Set up, test, and optimize tags, triggers, and data layers to capture relevant marketing and user behavior data across websites and apps.
• Mandatory Own GA4 analytics Monitor digital performance, create custom events, conversions, and audiences, and build dashboards to surface actionable insights (Looker Studio, PowerBI).
• Mandatory Troubleshoot tracking discrepancies and data quality issues.
• Mandatory Work closely with agency partners, including analytics agencies and website developers, to ensure seamless implementation, optimization, and troubleshooting of digital analytics and website tracking solutions.
• Mandatory Ensure data quality and compliance Maintain data integrity, privacy, and compliance with relevant regulations (GDPR, CCPA, etc.).
• Mandatory Train internal owners and marketers on how to access and interpret GA4 reports.
• Mandatory Stay current with digital analytics trends Continuously learn and apply best practices in digital analytics, GTM, and GA4.
• Mandatory Own and analyze digital marketing performance Monitor and interpret key metrics (traffic, conversions, engagement, ROI) across paid, owned, and earned channels. Develop dashboards and reports to communicate findings to stakeholders.
• Experience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferred.

Requirements

• 3+ years of hands-on experience with GTM and GA4 (required).
• Proficiency in GTM configuration, including media pixel implementation.
• Strong understanding of GA4’s event-based model.
• Experience creating custom dimensions, metrics, and conversion events in GA4.
• Ability to work with and understand basic JavaScript for data layer push techniques.
• Expertise in GA4 reporting, filters, segmentation, and data visualization.
• Knowledge of regex patterns for trigger and variable configuration.
• Excellent communication skills to work with both technical and non-technical teams.
• Experience documenting tracking requirements and implementation guides.
• Supervisory responsibilities This role will not have any supervisory responsibilities.

Preferred

• Experience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferred.

Benefits

• strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.
• Physical Wellbeing We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model
• Mental Wellbeing Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
• Financial Support We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
• Family Care We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.