Responsibilities

• Analyze performance of digital marketing campaigns across paid search, social media, email, SEO, and display channels
• Track key metrics such as traffic, conversions, CPA, ROI, CTR, and customer engagement
• Create dashboards, reports, and performance summaries for stakeholders
• Identify trends and recommend strategies to improve campaign effectiveness
• Monitor website analytics using tools such as Google Analytics
• Support A/B testing for ads, landing pages, and marketing content
• Work closely with marketing, sales, and creative teams to align campaign goals
• Conduct competitor and market research
• Manage data accuracy across marketing platforms and reporting systems
• Assist with budget tracking and campaign forecasting

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field
• Strong analytical and problem-solving skills
• Experience with Excel and reporting tools
• Familiarity with Google Analytics, Google Ads, Meta Ads Manager, or similar platforms
• Understanding of SEO, SEM, PPC, email marketing, and social media metrics
• Strong communication and presentation skills
• Attention to detail and ability to manage multiple projects

Preferred

• Experience with Tableau, Power BI, or Looker
• Knowledge of SQL, Python, or data analysis tools
• Digital marketing certifications (Google Ads, Google Analytics, HubSpot, Meta)
• Experience in agency or in-house marketing environments
• Knowledge of CRM tools such as Salesforce or HubSpot

Benefits

• Competitive salary
• Health, dental, and vision insurance
• Paid time off and holidays
• 401(k) retirement plan
• Professional development opportunities
• Hybrid or remote work options depending on company policy