Digital Marketing Account Manager

USA (Remote)

$45K/yr – $55K/yrMid Level3+ years expFull time

Posted 14 hrs ago

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Job Description

Responsibilities

  • Serve as a Trusted Client Partner
  • - Build, strengthen, and grow long-term relationships with clients while serving as their primary post-sale point of contact.
  • - Understand client goals, business challenges, and success metrics to ensure marketing strategies align with desired outcomes.
  • - Anticipate client needs, proactively identify opportunities, and provide strategic recommendations that drive results.
  • Lead Strategic Marketing Initiatives
  • - Develop and execute integrated marketing strategies across paid search, display, social media, local marketing solutions, and owned digital and print channels.
  • - Translate campaign objectives into actionable plans that support business growth and maximize return on investment.
  • - Stay informed on emerging marketing trends, technologies, and best practices to help clients remain competitive.
  • Deliver Data-Driven Results
  • - Analyze campaign performance and communicate insights through regular business reviews and client presentations.

Requirements

  • 3+ years of client-facing account management, customer success, or relationship management experience.
  • 2+ years of hands-on experience managing digital marketing or advertising campaigns.
  • Bachelor's degree in Business, Marketing, Advertising, Communications, Journalism, Finance, Economics, or a related field.
  • Google Ads and Google Analytics certifications preferred.
  • Strong understanding of digital marketing channels, including paid search, display advertising, social media, email marketing, and analytics.
  • Proven ability to build trust, influence stakeholders, and maintain strong client relationships.
  • Excellent analytical skills with the ability to translate data into actionable business recommendations.
  • Strong verbal, written, and presentation skills.
  • Experience managing multiple priorities in a fast-paced, client-focused environment.
  • Proficiency with Microsoft Excel, PowerPoint, CRM platforms, and marketing technology tools.
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USA TODAY Co.

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Founded in 1982
McLean, Virginia, USA
2.9K employees (977 in marketing)
47% recommend to a friend
35% CEO approval

Traffic Signals

Monthly Visitors
134.6M
Monthly Google Ads Budget
$10.9K
Traffic Source Mix
Search
42.7%
Direct
48.9%
Referral
5.2%
Social
2.6%
Paid
0.4%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
763 (26% of company)
Marketing Roles Posted (Last 30 Days)
6

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