Responsibilities

• Project manage and optimize compelling integrated print and digital marketing and communications strategies that connect clients with their audiences in meaningful and effective ways.
• Foster, retain and grow client relationships.
• Be a trusted member of the client’s team and be deeply connected to the growth and success of True North.
• Help clients find success in utilizing custom content marketing to support their business goals. This includes service-line growth campaigns, blogs, content hubs, publications, web content, and all the facets of effective content marketing.
• Manage and coordinate campaigns with a diverse mix of marketing tactics.
• Communicate with and provide direction to other members of the team.
• Strategize with clients on messaging, branding and competitive positioning.
• Lead campaigns and coordinate cross-functional work to ensure on-time delivery.

Requirements

• Bachelor’s degree in business, marketing or a related field
• Minimum of 5 years of experience in account services at a marketing or advertising agency
• Experience leading and project managing campaigns that include a diverse mix of marketing tactics including, but not limited to website creation, landing pages, content creation, emails, digital ads, videos and animations, print publications and direct mail pieces
• Experience leading campaign performance calls with clients and effectively providing insights and recommendations based on campaign results
• Experience navigating and interpreting data provided from sources like Google Ads, Google Analytics, Facebook, and/or Youtube
• Experience strategizing with clients, advising on messaging, branding and competitive positioning
• The ability to keep clients on schedule and projects on budget within scope, while effectively communicating with and providing direction to other members of the team
• Proven strategic development capabilities and a knowledge of marketing strategy, ideally in healthcare, including an understanding of interactive and digital media platforms such as email, paid search and social advertising and landing pages
• Sharp active listening skills that allow you to identify opportunities to add value and grow accounts with existing clients
• Ability to work in a fast-paced, deadline-driven environment with the ability to quickly pivot

Nice to Have

• Certifications in project management and content marketing preferred
• Experience within the healthcare industry preferred
• Previous experience working remotely is preferred