Digital Marketing Account Manager - Onboarding at C-4 Analytics | Wakefield, MA | $65K/yr – $75K/yr

Digital Marketing Account Manager - Onboarding

Wakefield, MA (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 6 months ago

Job Summary

Own onboarding and day-to-day management of digital marketing campaigns for automotive clients, from setup through ongoing optimization.

Lead client onboarding and serve as primary contact for multiple accounts.
Must-have: 2+ years in client onboarding for digital campaigns.
Standout: Experience with Google Analytics, AdWords, and Jira-based workflow.

Job Description

Responsibilities

Be the first voice for new clients as they join C-4 Analytics as well as the main day-to-day contact for a number of C-4 Analytics clients.
Support said clients in with Phase 1 tasks including setup, development, analysis, and execution of campaigns and digital initiatives.
Ensure clients experience a smooth transfer from Phase 1 of onboarding to Phase 2 of producing and executing customized digital marketing strategies for clients.
Use Google Analytics and AdWords to review clients' web traffic, pitch strategic campaigns, and report on progress.
Manage all aspects of digital marketing campaigns (including but not limited to paid search, website maintenance, social media, and online reputation), from the initial campaign pitch, to campaign setup, execution, review, and reporting.
Campaigns include all aspects of paid search, website maintenance, social media, and online reputation.
Work cross functionally with internal productions teams to consistently improve client websites for optimal success and to better serve overall digital strategy.
Work with external parties such as a web provider platform to make sure client strategies are carried out; followed up and escalated as needed.
Create client-facing monthly reports on all aspects of C-4 Analytics campaigns by identifying and interpreting KPIs related to a client’s digital marketing campaign strategy.
Run weekly meetings to update clients on cumulative progress.

Requirements

At least 2 or more years of client-facing experience in a client onboarding capacity where designing, optimizing and reviewing digital marketing campaign results was a primary function
Bachelor's Degree in Business, Marketing, or Communications, a related degree or equivalent relevant industry experience
All different levels of technical digital acumen are welcomed (and encouraged!) to apply
Strong presentation skills –ability to demonstrate value to clients and serve as a trusted digital advisor
Excellent written and verbal communication skills – ability to write professional emails to clients and third parties
A strong sense of urgency
Demonstrated time management and project management skills
A positive attitude that resonates throughout your team and the company
Demonstrated familiarity with Google products (Gmail, Docs, Slides, Drive) and Microsoft Office Suite (Excel, Word, PowerPoint) products

Preferred

1-plus years experience building multi-faceted digital marketing campaigns, including SEO, SEM, PPC, Social and email marketing services
Google Analytics & Ads Certifications
Experience using a project management tool, preferably JIRA
Experience working with or in the automotive industry

Benefits

We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks.
Accelerated Growth via Osmosis and Coaching: Learn sales strategies and industry knowledge naturally by hearing colleagues handle calls and receive instant feedback and hands-on guidance from your manager and colleagues during in-person weekly one-on-ones.
Boosted Visibility and Networking: Build strong connections with your team, leaders, and mentors, increasing your visibility within the organization, which can lead to more opportunities for career advancement.
Soft Skills Mastery: Develop crucial soft skills in a group setting, such as communication, problem-solving, and teamwork , which are essential for long-term professional success.
Knowledge Transfer and Expertise: Benefit from informal knowledge sharing and mentorship, ensuring constant access to the information and guidance needed to become an expert in the automotive world.
Spark Innovation and Collaboration: Physical proximity facilitates spontaneous discussions and brainstorming sessions that spark innovative and creative solutions to problems.
Enjoy Daily Perks and Wellness: Fuel your day with cold brew on tap, free beverages, and a stocked snack pantry . Additionally, enjoy free weekly lunch and monthly wellness events like Yoga and Paint & Sip.
Structured Work-Life Balance: Our Monday through Friday, 9:00 am to 5:30 pm schedule helps you separate work from home , reducing the risk of burnout.

C-4 Analytics

C-4 Analytics is a cutting-edge automotive digital marketing solution dedicated to helping dealerships thrive in a digital-first world. With over 15 years of experience, we empower our partners to own their markets and dominate their competition. Our comprehensive suite of services, including paid media, SEO, social media, and video advertising, ensures that every campaign is customized to meet the unique goals and challenges of each dealer.We leverage our proprietary framework, the 4Cs of Success: Command, Captivate, Close, and Cultivate, to drive measurable results. Our strategic alignment and product-proof solutions help dealers fill their sales pipelines and streamline operations, while our unparalleled service and exclusive partnerships with industry leaders ensure that every marketing dollar is maximized.Our mission is clear: to help dealers sell more vehicles, gain market share, and maximize marketing efficiency.

Founded in 2009

Wakefield, Massachusetts, USA

297 employees (92 in marketing)

www.c-4analytics.com