Digital Mail Marketing Manager at Atlanticus | Atlanta, GA

Atlanticus

Digital Mail Marketing Manager

Atlanta, GA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own data-driven targeting and automation for campaign execution in a Marketing Tech role at Atlanticus, with a focus on data quality, controls, and cross-functional alignment.

Own end-to-end targeting logic, including segmentation, eligibility, and suppression rules.
5+ years in direct mail or regulated marketing campaign execution.
Mentor junior engineers and campaign analysts as a technical lead.

Job Description

Responsibilities

Support campaign reporting by ensuring underlying data and execution details are accurate and complete
Translate lifecycle marketing strategies into detailed technical specifications and executable code
Own the end-to-end development of campaign targeting logic, including segmentation, eligibility, and suppression rules
Develop, optimize, and maintain advanced SAS programs to generate accurate and compliant target audiences
Ensure strong campaign controls, data quality, suppression accuracy, and audit documentation
Conduct post-campaign analysis and recommend optimizations to improve performance and ROI
Partner closely with Marketing, Risk, Compliance, and Operations teams to ensure alignment and execution excellence
Identify and implement opportunities to automate processes and improve efficiency within our Marketing Technology Stack
Serve as a technical lead and mentor to junior developers and campaign execution analysts

Requirements

5+ years of experience in direct mail or marketing campaign execution, preferably in a regulated industry
Exceptional attention to detail and a commitment to accuracy in all aspects of work
Strong copyediting and proofreading skills with excellent grammar
Experience managing multiple campaigns and deadlines in a structured environment
Familiarity with compliance and legal review processes in marketing
Strong organizational skills with the ability to maintain clear documentation and tracking systems
Ability to proactively identify and resolve issues within established processes
Experience working with external vendors and cross-functional teams
Analytical mindset with comfort supporting campaign performance tracking
Experience with campaign workflow tools (Monday.com preferred), tracking systems, and vendor platforms
Strong working knowledge of Excel or similar tools for tracking and reconciliation
Comfort using modern tools (including AI-assisted proofreading and QA) to support accuracy and efficiency

Benefits

Generous PTO and holiday schedule
401(k) with company match
Employee stock purchase plan
Ongoing training (lunch & learns, financial and health webinars)
Team volunteer outings

Atlanticus

3.5 Glassdoor

Empowering Better Financial Outcomes for Everyday AmericansAtlanticus’ technology allows bank, retail, and healthcare partners to offer more inclusive financial services to everyday Americans through the use of proprietary analytics. We apply the experience gained and infrastructure built from servicing over 18 million customers and $27 billion in consumer loans over our 25-year operating history to support lenders that originate a range of consumer loan products. These products include retail and healthcare private label credit and general purpose credit cards marketed through our omnichannel platform, including retail point-of-sale, healthcare point-of-care, direct mail solicitation, internet-based marketing, and partnerships with third parties. Additionally, through our CAR subsidiary, Atlanticus serves the individual needs of automotive dealers and automotive non-prime financial organizations with multiple financing and service programs.

Founded in 1996

Atlanta, Georgia, USA

509 employees (37 in marketing)

www.atlanticus.com

64% recommend to a friend

75% CEO approval