Responsibilities

• - Own the ecommerce GTM planning calendar and launch roadmap, ensuring all campaigns, device launches, plan changes, and promotions are scoped, scheduled, and tracked from ideation through post-launch review
• - Coordinate cross-functional launch readiness across product, acquisition marketing, lifecycle marketing, IT, web operations, and merchandising — running recurring syncs, managing dependencies, and driving teams toward shared milestones
• - Develop and manage launch checklists, go/no-go processes, and readiness criteria that ensure every campaign launches with all web, app, marketing, and technical components validated and in place
• - Drive post-launch performance analysis by partnering with analytics and ecommerce leads to assess campaign results against objectives, capture learnings, and feed insights back into future GTM planning
• - Establish and continuously improve repeatable GTM playbooks and templates that scale the team's ability to execute high-quality launches with increasing velocity and decreasing friction
• - Leverage AI-powered project management and communication tools to automate status tracking, surface risks early, streamline stakeholder updates, and improve launch coordination efficiency

Requirements

• Core Skills and Competencies (What you'll bring):
• - Proven GTM and launch coordination expertise, with a track record of orchestrating complex, multi-team digital campaign launches in high-velocity ecommerce or direct-to-consumer environments
• - Exceptional cross-functional program management skills, with demonstrated ability to drive alignment and accountability across product, marketing, engineering, and operations teams without direct authority
• - Deep ecommerce campaign experience, with a strong understanding of the end-to-end digital customer journey and the technical, creative, and marketing components required for a successful launch
• - Superior communication and stakeholder management, including the ability to distill complex timelines and dependencies into clear, actionable plans and to confidently facilitate executive-level go/no-go decisions
• - Strong analytical mindset, with the ability to define campaign success metrics, interpret post-launch performance data, and translate learnings into process improvements and future GTM recommendations
• - Process design and operational excellence, with experience building scalable playbooks, templates, and workflows that bring repeatability and rigor to fast-moving launch environments
• - AI Literacy, specifically the ability to leverage AI-powered project management tools, automated reporting, and intelligent workflow automation to improve GTM coordination speed and visibility
• Minimum Requirements:
• - Minimum Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Preferred

• Experience in wireless, telecom, or subscription-based businesses preferred

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .
• The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.