Responsibilities

• Develop and execute multi-channel lead generation campaigns.
• Manage paid search, local search, email, social media, and digital advertising initiatives.
• Optimize campaign performance to improve lead volume, conversion rates, and ROI.
• Partner with sales and operations teams to improve lead quality and conversion.
• Drive local market visibility through SEO, Google Business Profiles, reputation management, and content initiatives.
• Identify opportunities to increase organic traffic, local search rankings, and customer engagement.
• Support market-specific campaigns that strengthen local brand authority.
• Monitor lead flow, attribution, and campaign performance across marketing channels.
• Partner with CRM and sales enablement teams to improve automation and reporting.
• Develop insights and recommendations that improve marketing effectiveness and business outcomes.

Requirements

• 5+ years of experience in growth marketing, demand generation, digital marketing, or performance marketing.
• Experience managing Google Ads and digital lead generation campaigns.
• Strong understanding of AEO, SEO, conversion optimization, and marketing analytics.
• Analytical mindset with a passion for testing, optimization, and continuous improvement.

Preferred

• Experience in B2B services, field service, facilities, trades, or multi-location organizations.
• Experience with Google Business Profiles and reputation management programs.
• Familiarity with Zoho CRM, BirdEye, Google Analytics, and AI-enabled marketing tools.