Responsibilities

• Own strategy, execution, and daily optimization across paid social, paid search, and display. Manage live campaigns across Meta, Google Ads, and other relevant channels. Identify, test, and scale new acquisition channels as the business grows. Manage audience strategy, bid logic, budget allocation, and creative testing — working with internal resources or external partners on assets.
• Go beyond paid media to think about MAC's full digital marketing footprint. This includes understanding how SEO, email, organic social, and content interact with paid acquisition — and identifying gaps or opportunities in how we show up online. You don't need to own every channel, but you should have a clear point of view on how they work together and where the highest-leverage opportunities are.
• Think deliberately about how a new customer finds MAC, what they see, where they drop off, and what brings them back. Map the acquisition funnel from first impression through purchase, and identify the moments where better messaging, sequencing, or targeting would move the needle. Work with leadership to develop and test ideas that improve conversion across the journey — landing pages, retargeting flows, post-click experience, email handoffs, and more.
• Bring ideas. We want someone who reads about what's working elsewhere, forms hypotheses, and pushes to test them. Whether it's a new creative angle, a channel we haven't tried, a different audience segmentation strategy, or an onsite experience change — we want a marketer who is curious and proactive, not just someone who manages existing campaigns.
• Own measurement and attribution across channels. Go beyond platform-reported numbers to understand what is actually driving incremental growth. Help design and interpret experiments around channel efficiency, audience quality, and creative performance. Connect acquisition data to margin and profitability where possible.
• Maintain and troubleshoot Google Merchant Center. Support product feed quality, approvals, and shopping surface performance. Maintain Tapcart app-related marketing workflows and related growth initiatives.
• Build and maintain reporting on key growth KPIs. Surface actionable insights — not just channel summaries. Translate campaign performance into business implications for leadership.