Digital Growth Marketing Manager, Google Maps Platform at Google | Mountain View, CA | $142K/yr – $205K/yr

Digital Growth Marketing Manager, Google Maps Platform

Mountain View, CA (On-site)

$142K/yr – $205K/yrSenior Level6+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive growth for the Geo makers ecosystem by leading multi-channel acquisition, activation, and expansion efforts.

Own rapid A/B testing and onboarding optimization across channels.
Must-have: Cross-functional collaboration with product, eng, and devrel to reduce friction.
Standout: Data-driven KPI definition and bottleneck remediation to inform GTM leadership.

Drive the growth strategy for the Geo makers (agents, consumers, developers, enterprises, prosumers) ecosystem, focusing on acquisition, activation, and expansion.
Design, launch, and measure rapid A/B tests across multiple channels (in-product, email, web, and paid) to optimize the developer onboarding experience.
Partner closely with product management, engineering, and developer relations to build and land features that drive organic growth and reduce friction in the developer journey.
Develop compelling technical-adjacent value propositions that resonate with users and decision-makers.
Define key performance indicators (KPIs) and use data to identify bottlenecks in the funnel, providing actionable recommendations to the broader GTM leadership.
Inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media.
Provide clear direction and creative feedback that pushes work forward.

Bachelor's degree or equivalent practical experience.
6 years of experience in (growth, performance, direct response, social, digital, cloud, events, etc.) marketing.
Experience working cross-functionally with various stakeholders and teams.

5 years of experience in growth marketing, product marketing, or digital marketing in the B2B SaaS or developer tools space.
Experience with A/B testing methodologies and a fail fast, learn faster approach to growth.
Experience leveraging AI tools for professional use, and with how AI has impacted traditional marketing strategies and tactics.
Experience managing end-to-end marketing campaigns and using marketing automation, AI capabilities, analytics tools, and third-party vendors/agencies.
Experience marketing to technical audiences or developers.
Familiarity with API-based products and the developer lifecycle, including in light of AI changes.