Responsibilities

• Search & Genertive Engine Optimization: Lead SEO strategy (on-page, technical, and backlink) and pioneer our GEO strategy to ensure our brand is cited by AI platforms like Perplexity, Gemini, and ChatGPT.
• Conversion Rate Optimization (CRO): Build, test, and optimize high-converting landing pages. You'll run A/B tests on everything from headlines to CTA button colors.
• Traffic Acquisition: Manage organic growth channels and oversee (or coordinate) paid traffic campaigns to ensure a healthy ROI.
• Analytics & Reporting: Maintain our tracking stack (Google Analytics 4, GTM, Pixel tracking). You won’t just report "what" happened, but "why" it happened and what we should do next.
• Performance GEO-Targeting: Tailor content and traffic strategies based on geographic performance data to maximize local market penetration.

Requirements

• 3–5 years of experience in Growth or Performance Marketing.
• Expert-level knowledge of Ga4, Search Console, SEMRush/Ahrefs, and landing page builders (e.g., Unbounce, Webflow, or Instapage).
• Ability to turn raw data into actionable spreadsheets and executive dashboards.
• Familiarity with how Large Language Models (LLMs) index information and how to optimize for "AI-driven search."
• Basic understanding of HTML/CSS/JS and how they impact site speed and SEO.

Benefits

• Casual work environment
• Hybrid schedule for local employees
• Family-owned, Customer-focused
• Denver Post Top Workplace
• Top 50 Family-Owned Business
• Best of Colorado Business
• Inc. 5000 Fastest-growing Private Company
• Medical, Dental, Vision, 401k
• Paid time off and sick days
• Paid holidays