Digital Growth Engineer

Edina, MN (Hybrid)

$135K/yr – $145K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven growth marketing for an integrated analytics program, blending performance insights with experimentation to optimize acquisition, retention, and LTV.

  • Own end-to-end growth analytics, dashboards, and attribution across channels.
  • Must-have: Expert GTM & Analytics in a Shopify-centric setup.
  • Standout: Deep data tooling with Python/SQL and BigQuery for ROI.

Job Description

Responsibilities

  • Performance Analytics & Dashboards: Deliver monthly performance analytics and build automated dashboards (using tools like Google Data Studio or PowerBI) to track and report on key metrics.
  • Advanced Data Integration: Use Python, SQL, or similar development tools to extract, transform, and integrate internal data with third-party services and partners.
  • Deep-Funnel Attribution: Implement and manage attribution models to track performance across paid and organic channels, potentially leveraging BigQuery to join marketing data with internal sales data to track ROI to the last dollar.
  • Technical SEO Automation: Partner with ecommerce teams to suggest onsite SEO improvements, utilizing automated scraping or data libraries (Numpy, Pandas) to identify growth opportunities and analyze competitor intent signals.
  • Full-Cycle Experimentation: Execute growth tactics and measurement through rigorous A/B testing and conversion rate optimization (CRO).
  • Tag & Pixel Management: Configure and manage Google Tag Manager to handle marketing pixels and complex code integrations across multiple environments.
  • Predictive Insights: Bring a "data-geek" mentality to analyze Customer Lifetime Value (LTV) and use data-driven curiosity to recommend proactive improvements.
  • Cross-Functional Partnership: Partner with marketing, content, and development teams to optimize customer acquisition, retention, and average order size.
  • Vendor Management: Manage relationships with third-party technology vendors supporting email, reviews, and user-generated content.

Requirements

  • 3–5 years in a growth marketing or similar role with hands-on full-cycle experience.
  • Expert-level GTM & Analytics: Proven ability to configure Google Analytics and Tag Manager in a Shopify-centric environment.
  • Technical Stack: Proficiency in Python and SQL for data manipulation and integration.
  • Growth Tools: Experience using tools like Klaviyo, Ahrefs, BigQuery and A/B testing tools to analyze and suggest site improvements.
  • Strategic Mindset: Experienced in leveraging buyer intent signals and "outside the box" hyper-growth strategies to prospect and retain customers.

Benefits

  • Self-Managed PTO: Time off is yours to plan and use as you need it
  • Affordable Health Insurance: 80% employer-paid premiums for medical and dental for team members; 50% covered for eligible partners, spouses and dependents
  • Profit Sharing Bonus: Paid quarterly based on company performance
  • Parental Leave: Generous paid leave benefits for maternity, paternity and adoption to enjoy time with your growing family
  • Flex Spending Accounts: Benefit from pre-tax savings for out-of-pocket healthcare or dependent/daycare costs
  • Additional Insurance: Company paid short-term disability and life insurance
  • 401k + 5% Match: Contribute to your financial future and receive a 5% company match with immediate vesting upon enrollment
  • Fashion Discount: Enjoy a 30% discount on all Evereve product when you shop in our stores
  • Flexible Work Model: Offers work from home flexibility with (3 or 4)-day in-office presence to build connection with team members
  • Culture of Purpose: Experience a culture of purpose rooted in our HEART Values – Humility, Empathy, Authenticity, Relationship and Tenacity