Responsibilities

• Orchestrate LLM Visibility: monitor and improve MariaDB’s "Share of Model" across major LLMs (OpenAI, Google, Anthropic, Perplexity) using tools like Profound and Promptwatch
• Source Influence: identify authoritative sources that LLMs prioritize and ensure content is cited and synthesized accurately
• Answer Gap Analysis: identify queries where competitors are being recommended and execute content/technical plays to flip the narrative
• Full-Funnel Paid Search: manage high-intent Google/Bing/LinkedIn campaigns to drive awareness and high-quality leads
• Hybrid Strategy: integrate traditional SEO keywords with "Prompt Engineering for Search" for humans and AI crawlers
• Data Attribution: track the customer journey from AI-generated answers to conversions and assess zero-click impact
• Conversion Rate Optimization (CRO): experiment and optimize conversion rates on digital assets
• The AI Stack: own and optimize the marketing AI stack, chaining tools for content scaling and sentiment monitoring
• Continuous Testing: run "synthetic search" audits to monitor brand sentiment with model updates or product launches

Requirements

• 5+ years in Performance Marketing or SEO
• 1–2 years specifically focused on AI-driven strategies or AEO (Answer Engine Optimization)
• Technical Depth: understanding of retrieval-augmented generation (RAG)
• Tool Fluency: Profound, Promptwatch, GA4, Google Ads, SEMrush

Preferred

• A portfolio of GEO Wins—documented cases where you improved a brand's visibility within an AI's response window.

Benefits

• health insurance
• life and disability insurance
• funds toward professional development resources
• Flexible Paid Time Off (FPTO)
• paid holidays
• 401(k)
• parential leave
• flexibility and freedom