Digital Growth & AI Search Lead

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive growth and visibility for Finite State by owning full-funnel digital and AI-driven discovery strategies that connect search, intent, and content to pipeline.

  • Must-have: 6–10+ years in digital marketing with deep SEO/growth and 2+ years in AEO/GEO/AI search.
  • Standout: Cross-functional collaboration with Demand Gen, RevOps, Product Marketing, and Engineering to drive measurable pipeline impact.

Job Description

Responsibilities

  • Own and execute a full-funnel digital growth strategy across SEO, AEO, GEO, and AI-driven discovery channels
  • Drive and expand Finite State’s digital mindshare and share of voice across search engines, AI platforms, and key discovery environments
  • Define and operationalize intent-driven marketing programs, leveraging intent data and tooling to identify, prioritize, and capture high-value in-market audiences
  • Partner closely with Demand Gen and RevOps to connect digital discovery to pipeline, ensuring strong attribution, conversion optimization, and revenue impact
  • Optimize content and digital experiences for AI-driven discovery, including Featured Snippets, Knowledge Panels, and generative search outputs
  • Implement AI-friendly content structures, schema markup, and semantic strategies that enable LLMs to recognize and cite Finite State as an authoritative source
  • Own technical SEO initiatives including Core Web Vitals, crawlability, indexation, structured data, and log file analysis
  • Build and maintain search and AI visibility tracking systems, including dashboards for citations, sentiment, competitive positioning, share of voice, and funnel performance
  • Partner with Content Marketing to develop an intent-led editorial and content strategy aligned to buyer journeys and category leadership
  • Translate complex search, AI, and intent data into actionable insights that drive measurable business outcomes

Requirements

  • 6–10+ years of experience in digital marketing, with deep expertise in SEO and digital growth
  • 2+ years of hands-on experience with AEO, GEO, or AI search optimization
  • Experience owning or driving full-funnel digital strategies, from awareness through conversion and pipeline generation
  • Strong understanding of intent data, buyer journeys, and activation of intent signals across marketing programs
  • Deep understanding of how search engines and LLMs shape visibility, discovery, and digital mindshare
  • Strong expertise in technical SEO, including schema markup, structured data, and site architecture
  • Advanced proficiency with tools such as GA4, Google Search Console, Ahrefs, Semrush, intent platforms, and AI tracking tools (e.g., Profound, Perplexity)
  • Proven ability to translate data into scalable growth strategies, including share of voice, intent capture, and pipeline impact
  • Experience working cross-functionally with Demand Gen, RevOps, Product Marketing, and Engineering
  • Strong communication and stakeholder management skills with a track record of driving alignment without direct authority

    Benefits

    • Be a part of building the leading platform for connected device cybersecurity
    • Join a fast-moving team that values transparency, innovation, and impact
    • Work fully remotely with a high degree of autonomy and ownership
    • Comprehensive benefits
    • Investment: Learning stipends to support your professional development
    • Equity: Share in our growth and success
    • Help solve some of the most pressing cybersecurity challenges facing connected device manufacturers and the millions of people who depend on them
    Finite State logo

    Finite State

    3.3 Glassdoor

    Finite State is the Product Security Automation Platform for connected devices.We help device manufacturers secure every release and prove compliance continuously by turning firmware, binaries, source code, and product documentation into a single system of record grounded in what actually ships.As software velocity increases and regulations tighten, product security and compliance teams are buried in disconnected tools, manual triage, static threat models, and audit spreadsheets that drift from reality. Traditional AppSec tools miss firmware. Compliance workflows lack technical grounding. Vulnerability lists grow faster than teams can respond.Finite State unifies firmware and source intelligence with automated workflows that connect:Inventory β†’ Exposure Prioritization β†’ Remediation β†’ Verification β†’ Audit-Ready EvidenceOur platform delivers:β€’ Ground-truth SBOMs built from firmware and sourceβ€’ Reachability-driven prioritization to focus on real, exploitable riskβ€’ Automated threat modeling and security requirementsβ€’ Design-to-build traceability across releases and variantsβ€’ Continuous clause/control-to-evidence mappingβ€’ One-click SBOM, VEX, and regulator-ready reportingPowered by Agent OS, our reasoning and orchestration layer, and delivered through TARA, our workflow and assistant interface, Finite State compresses weeks of security and compliance work into hoursβ€”while preserving human review gates and full traceability to shipped artifacts.The result: faster vulnerability response, reduced noise, scalable governance, and defensible proof for regulators, customers, and OEM ecosystems.Secure every release. Prove compliance continuously. Automate the work in between.Finite State is the leading provider of product cyber security solutions for connected devices and embedded systems, including IoT, medical devices, and OT/ICS.

    Founded in 2017
    Columbus, Ohio, USA
    72 employees (4 in marketing)
    47% recommend to a friend

    Traffic Signals

    Monthly Visitors
    13.5K
    Traffic Source Mix
    Search
    35%
    Direct
    47%
    Referral
    7.4%
    Social
    9.5%
    Paid
    1%

    Headcount Trend

    Current headcount: ~74

    Marketing Team

    Marketing Team Size
    4 (6% of company)
    Median Career Experience
    11.5 years
    Median Tenure
    2.1 years

    Funding

    Total Funding
    $69.5M
    Last Raise
    $20M
    Series B, 2 years ago

    Funding History

    • Mar 2024
      Series B β€’ $20M
    • Oct 2021
      Series Unknown
    • Aug 2021
      Series B β€’ $30M

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