Responsibilities

• Develop, execute, and manage digital fundraising campaigns, including Giving Tuesday, year-end appeals, monthly giving.
• Create campaign assets (landing pages, donation forms, graphics, copy, etc.) in collaboration with Digital Media Manager.
• Coordinate peer-to-peer and crowdfunding initiatives; support fundraiser toolkits and stewardship.
• Own fundraising email calendar, copy, design, testing, deliverability, and compliance.
• Collaborate with Development team to maintain accurate donor data, campaign tracking, and integration between CRM and digital platforms.
• Build segmented donor lists and workflows to deliver personalized and targeted messaging (Welcome, Upgrade, Reactivation, Retention).
• Collaborate with Development team to integrate stewardship content (thank you messages, impact updates, recognition) to cultivate and build support with long-term donors.
• Develop and execute strategies for leveraging social media platforms to engage donors and promote fundraising campaigns.
• Design and implement paid digital advertising campaigns on platforms like Facebook, Instagram, and Google Ads to expand reach and drive conversions.
• Optimize the organization’s website for donor engagement and online giving.

Requirements

• Bachelor’s degree in marketing, communications, nonprofit management, or a related field.
• 2-4 years of experience in digital fundraising, marketing, or a related role, preferably in the nonprofit sector.
• Proficiency with digital tools, including email marketing platforms, donor management systems, online giving tools, and analytics platforms.
• Strong writing and storytelling skills, with an ability to craft compelling donor-centric content.
• Data-driven mindset with the ability to analyze and act on campaign performance metrics.
• Basic design/editing skills (e.g., Canva, Adobe Creative Cloud) for content production.
• Passion for HARP’s mission and commitment to making a difference.