Responsibilities

• Web Strategy & Digital Experience Leadership Lead the agency's strategic approach to websites and other owned digital experiences, translating client businessobjectivesand audience needs into clear strategies and recommendations.
• Lead website discovery and planning, including stakeholder interviews, competitive reviews, audience analysis, existing-siteassessmentsand requirements gathering.
• Lead information architecture, sitemap development, user flows,wireframingand content strategy.
• Define how websites and digital experiences support broader marketing strategies,campaignsand customer journeys.
• Identify opportunities to improve usability, accessibility, engagement,conversionand overall website performance using research, analytics and user behavior.
• Serve as a senior strategic advisor to clients, leading presentations and helping stakeholders navigate digital experience decisions and opportunities.
• Marketing Technology Strategy Assess clients' marketing technology needs and existing ecosystems to identify gaps, opportunities and solutions that support business and marketing objectives.
• Develop strategic recommendations and roadmaps, including the evaluation of CMS, CRM, marketing automation, personalization, analytics and related platforms.
• Define requirements for integrations between websites, marketing platforms,databases and third-party systems, partnering with technical specialists and vendors to ensure solutions are feasible,scalable and maintainable.
• Translate complex technology considerations into clear, actionable recommendations for clients and agency teams.

Requirements

• 5+ years of experience in website strategy, digital experience, UX, web development, marketing technology or a related field, with demonstrated progression into leadership responsibilities.
• Experience leading complex website and digital projects from discovery and strategy through design, development and launch.
• Strong understanding of user experience, information architecture, content strategy, modern web development and marketing technology.
• Working knowledge of CMS, CRM, email marketing, marketing automation, analytics, integrations and emerging technologies.
• Experience developing strategic recommendations, proposals, scopes of work and budgets.
• Exceptional client communication, facilitation, presentation and writing skills, with the ability to translate complex strategic and technical concepts for diverse audiences.
• Experience leading and mentoring multidisciplinary digital or technical teams.
• Demonstrated hands-on web development experience, including the ability to write, review, troubleshoot and optimize production code.
• Strong experience developing and maintaining websites in WordPress andProcessWire.
• Proficiency in the core technologies supporting those platforms, including HTML, CSS, JavaScript and PHP.

Preferred

• Agency experience strongly preferred

Benefits

• Competitive salary
• Employee Stock Ownership Plan (ESOP)
• Potential for annual profit-sharing bonus
• 401(k) savings plan
• Flexible spending account for health and dependent care
• Generous insurance plans available (health, dental, life, AD&D, short-term and long-term disability)
• Paid time off
• Company-paid holidays
• Paid parking
• Explore Arkansas (annual expense reimbursement for qualifying in-state vacations)