Responsibilities

• Plan, manage, and execute integrated digital engagement campaigns across social, email, SMS, and web.
• Design and implement targeted advertising campaigns on Facebook and Instagram, including audience segmentation and A/B testing.
• Manage advertising budgets, optimize spend, and track ROI for paid media efforts
• Develop detailed project plans, timelines, and workflows to ensure on-time delivery of campaigns.
• Coordinate with project teams to align messaging and targeting strategies
• Create compelling ad copy and collaborate with designers on visuals optimized for performance.
• Monitor and respond to real-time project developments with rapid-response digital content
• Ensure compliance with platform policies and political advertising regulations.
• Maintain organized documentation of campaigns, audiences, and performance metrics.