Responsibilities

• Digital Strategy & Platform Growth
• Develop and execute a comprehensive, data-informed social media and digital engagement strategy aligned with organizational priorities and campaigns.
• Identify growth opportunities across platforms (Instagram, Facebook, LinkedIn, YouTube, and emerging platforms).
• Monitor digital trends, algorithm updates, and platform changes to proactively evolve strategy.
• Build systems that increase follower growth, engagement rates, and audience retention.
• Content & Community Engagement
• Create, schedule, and manage high-performing content across platforms, ensuring alignment with brand voice and campaign messaging in collaboration with Sr. Director of Communications.
• Actively manage daily engagement (comments, DMs, community responses) building authentic two-way dialogue.
• Identify opportunities to connect community partners, donors, alumni, parents, and youth through strategic tagging and collaborative content.
• Elevate user-generated content and amplify community voices.

Requirements

• Bachelor’s degree in marketing, communications or something alike preferred.
• 2-4 years of progressive experience in social media, digital marketing, or performance marketing.
• Demonstrated experience managing paid digital advertising campaigns (Meta, Google Ads required; LinkedIn preferred).
• Strong analytical mindset with proficiency in Google Analytics, Meta Business Suite, Sprout Social, or similar platforms.
• Experience building engagement strategies beyond vanity metrics.
• Strong understanding of SEO fundamentals and digital conversion pathways.
• Skilled in Canva and/or Adobe Creative Suite.
• Exceptional written communication skills.
• Experience in nonprofit or mission-driven organizations preferred.
• Highly proactive, self-directed, and comfortable working in a fast-paced environment.