Responsibilities

• Own the day-to-day management of the council’s social media channels, including content planning, creation, scheduling and publishing, community management, user-generated content, audience growth, and performance analysis, with an emphasis on significantly increasing follower growth and engagement.
• Manage and optimize paid digital advertising campaigns in coordination with membership recruitment, program, fundraising, and other council priorities; analyze campaign performance, identify trends, and recommend adjustments to improve reach, engagement, conversion, and return on investment.
• Develop compelling digital content and stories that showcase the Girl Scout experience, elevate member and volunteer voices, and strengthen awareness of the council’s mission and impact.
• Support public relations and broader communications efforts through story development, user-generated content, and content creation across multiple channels.
• Build and maintain a strong, year-round pool of episodic volunteers who can be recruited, deployed, engaged, and recognized for their support of council signature events and activities.
• Build relationships with corporate volunteer groups, community organizations, schools, and community partners to expand episodic volunteer opportunities.
• Maintain accurate episodic volunteer records, including contact information, volunteer interests and preferences, event participation, attendance/no-show history, and other relevant engagement data; use this information to appropriately segment volunteer outreach and improve recruitment and retention.
• Analyze historical volunteer participation, attendance, no-show, and retention data to forecast volunteer needs and recruitment targets for future events.
• Manage volunteer communications throughout the event lifecycle, including recruitment, registration confirmation, assignments and shifts, arrival instructions, reminders, day-of information, changes, and post-event follow-up.
• Perform other job duties as assigned.

Requirements

• Associate’s or Bachelor’s degree in Marketing, Communications, Nonprofit Management, or related field.
• Minimum of 2 years of relevant experience in digital marketing, communications, social media, community or volunteer engagement, or a related field. Equivalent combinations of education and experience will be considered.
• Experience managing social media platforms and creating engaging and professional digital content.
• Experience planning and evaluating paid digital advertising campaigns to improve results.
• Experience coordinating volunteers, events, community partnerships, or outreach initiatives preferred.
• Strong writing, editing, storytelling, and project management skills.
• Social media management, content creation (copywriting and visual storytelling), scheduling, community engagement, and platform administration
• Paid digital advertising using Meta, Google, LinkedIn, or similar platforms
• Marketing analytics and campaign reporting
• Community engagement and online audience growth

Preferred

• Experience coordinating volunteers, events, community partnerships, or outreach initiatives preferred.