Responsibilities

• Collaborate with the Director, Digital Membership Manager, and key partners to shape digital membership, fundraising, stewardship, and audience engagement strategies and campaign plans. Contribute audience insights, performance data, and channel expertise to planning discussions.
• Execute coordinated digital membership, fundraising, stewardship, and audience engagement communications using approved strategies, campaign plans, messaging, and review processes.
• Write, edit, build, segment, test, quality-assure, schedule, deploy, and document email, SMS, newsletter, automated journey, and other digital communications.
• Support the full audience and supporter lifecycle, including acquisition, conversion, onboarding, stewardship, renewal, retention, reactivation, sustainer conversion, upgrades, and deeper levels of giving.
• Develop relationship-building communications that connect audiences and supporters with WHYY's journalism, programming, events, services, benefits, and community impact.
• Curate and produce newsletters and related communications in collaboration with content and program partners, using strong editorial judgment and a clear understanding of audience needs.
• Maintain accurate data selection, links, tracking, personalization, consent, and quality assurance across campaigns and platforms; follow privacy, accessibility, brand, and fundraising standards.
• Use audience behavior, campaign results, fundraising performance, and organizational benchmarks to recommend segmentation, testing, personalization, and workflow strategy and improvements.
• Monitor and report on assigned communications and initiatives, identify meaningful trends, and recommend actions that improve engagement, giving, retention, and the member or supporter experience.
• Maintain active relationships with assigned departments or organizational areas, serving as a Digital Membership point of contact and proactively identifying relevant communication and fundraising opportunities.

Requirements

• Education: Bachelor's degree in communications, marketing, journalism, nonprofit management, or a related field, or an equivalent combination of education and relevant experience.
• Experience: Three to five years of progressively responsible experience in digital membership, fundraising, marketing, communications, audience engagement, or a related field. Experience executing email or multichannel campaigns through a CRM or marketing automation platform is strongly preferred.
• Technical Skills: Proficiency with CRM, email marketing, marketing automation, content management, audience segmentation, testing, quality assurance, deployment, and performance reporting. Ability to learn new systems quickly. Working knowledge of HTML/CSS, web analytics, data visualization, project management tools, or AI-assisted workflows is desirable.