Responsibilities

• Digital Content Creation
• Write clear, concise, and engaging content for websites, landing pages, product pages, blogs, email programs, and other digital experiences.
• Translate complex or technical topics into audience‑friendly digital copy.
• Contribute writing for high‑visibility digital moments, campaigns, and updates.
• SEO / AEO & Web Optimization
• Develop content using SEO and AEO best practices to increase discoverability and relevance.
• Apply keyword insights, structured content principles, metadata best practices, and accessibility requirements.
• Partner with digital and analytics teams to refine copy based on performance metrics.
• User‑Centered Writing & UX Collaboration
• Write with a strong understanding of user journeys, digital behavior, and content hierarchy.
• Collaborate with UX, design, and product partners to shape page structures and enhance clarity and usability.
• Ensure content supports intuitive navigation and clear calls to action.
• Cross‑Functional Partnering
• Work with SMEs and internal partners to gather information and ensure accuracy.
• Collaborate with creative ensuring consistency across channels.
• Align content with brand voice, messaging, and compliance requirements.
• Quality & Consistency
• Maintain high editorial standards for clarity, accuracy, grammar, and brand alignment.
• Use templates, style guides, and frameworks to ensure consistent digital expression.
• Contribute to content audits and updates to keep pages accurate and relevant.