Content Marketing Specialist

Hampton, VA (On-site)

$50K/yr – $55K/yrMid Level2+ years expFull time

Posted 3 hrs ago

Job Summary

Own the end-to-end content and community marketing workload, from social content production and on-camera appearances to blogs and promotions, while coordinating cross-functional plans and keeping schedules, materials, and listings up to date.

  • Own content calendars and project tracking
  • Lead cross-channel content creation and publication streams

Job Description

Responsibilities

  • Create, schedule, and publish social media content, including photos, short-form videos, captions, and Stories.
  • Appear on camera as needed for product features, promotional videos, and other marketing content.
  • Write and update blogs, website content, event listings, and promotional materials.
  • Monitor social channels and shared inboxes, respond to customer inquiries, and coordinate follow-up.
  • Provide administrative and project support to the Director of Marketing & Communications, including scheduling, preparing documents, organizing information, and tracking deadlines.
  • Maintain marketing calendars, spreadsheets, reports, files, receipts, and department records.
  • Coordinate supply orders, vendors, marketing materials, and distribution to stores.
  • Help plan and execute workshops, special events, donations, and community programs.
  • Collaborate with marketing, store teams, buyers, operations, and other departments on content, signage, and promotional communications.
  • Track content performance and keep websites and business listings accurate.

Requirements

  • Bachelor’s degree in marketing or a related field.
  • At least two years of marketing experience, including one year in social media.
  • Strong writing skills and experience creating photo and video content.
  • Willingness to appear on camera and represent the company in a friendly, professional manner.
  • A responsible, proactive approach, with the ability to work independently, prioritize tasks, and follow through on commitments.
  • Enthusiasm for working in a creative, collaborative team—contributing ideas, welcoming feedback, and helping others succeed.
  • Strong organization and attention to detail, with comfort balancing creative projects and recurring administrative work.
  • Proficiency with Google Workspace and working familiarity with Microsoft Office.
  • Familiarity with Canva, Adobe Premiere, CapCut, or similar content tools; WordPress experience is a plus.
  • Strong communication and customer service skills.

Preferred

  • WordPress experience is a plus
  • Administrative support or retail experience preferred; an interest in plants and gardening is a plus

Salaries

Posted range

$50K/yr – $55K/yr

Taken straight from the job posting.

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Content Marketing Specialist

Mcdonald Garden Center · Hampton, VA · On-site