Digital Direct Response Strategist

USA (Remote)

$75K/yr – $90K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Owns the end-to-end direct response fundraising and content strategy for nonprofit clients, driving content development, audience targeting, cross-functional collaboration, and performance reporting across email, social, and paid media.

  • Owns content strategy and fundraising programs
  • Leads cross-functional campaigns and performance insights

Job Description

Responsibilities

  • Collaborate with the client team to create and implement a content strategy that aligns with the overall marketing and brand strategy.
  • Research industry trends, competitor activities, and target audience preferences to inform content creation and distribution plans.
  • Collaborate with cross-functional team members such as writers, designers, advertising strategists, and technical resources to generate engaging digital campaigns for clients.
  • Stays abreast of industry developments to maintain the professional competence, knowledge, and skills necessary for the satisfactory performance of all assigned responsibilities, including changes in regulations, technology, and best practices
  • Develop and implement online fundraising strategies, including managing the client’s communications plan (email, text, social) and aligning it with the paid advertising flight plan.
  • Actively use direct response fundraising platforms, especially for, but not limited to, developing email campaigns; creating, testing, and validating audiences; testing, sending; tracking, and assessing emails.
  • Report on fundraising and marketing performance, presenting insights and recommendations to improve strategies and campaigns.

Requirements

  • Minimum 5 years of experience in a digital communications and/or fundraising role within the nonprofit industry
  • Bachelor’s degree, preferably in Communications or Marketing
  • Excellent writer able to draft nuanced communications on a variety of topics
  • Experience working on a direct response/individual giving program
  • Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns
  • Can simultaneously execute multiple, overlapping projects
  • Drives for results – makes things happen and conveys a sense of urgency
  • Ability to self-manage and communicate effectively with management and contractors across a remote work environment
  • Experience with marketing and fundraising technology platforms such as Salesforce Marketing Cloud, Hubspot, Blackbaud Luminate, Classy, Fundraise Up, etc.
  • Strong interpersonal and relationship-building skills, including working with people from various business areas; builds and maintains highly effective working relationships.

Benefits

  • Medical: up to 100% employee coverage paid
  • Dental: up to 75% of employee coverage paid
  • Vision: up to 75% of employee coverage paid
  • Short-term, long-term, and life insurance, 100% paid by employer
  • PTO and sick time
  • 12 paid holidays
  • Parental leave
  • Cell phone stipend of $50/month and
  • 3% immediately vested contribution to a 401k beginning after 1000 hours of employment (employee must be 21 years of age or older)
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Streetlight Digital

Streetlight Digital is where nonprofit expertise meets marketing innovation.We’re not just another marketing agency. We’re a team of seasoned nonprofit insiders who understand the challenges and opportunities your organization faces, because we’ve lived them. With decades of combined experience inside nonprofits and at the helm of digital strategy, our Streetlight team brings a unique skillset: we are dedicated to nonprofits exclusively, and we are expert at connecting marketing and fundraising so they work together for maximum impact.At this intersection, we help nonprofits transform one-time supporters into lifelong donors and casual participants into passionate advocates.We provide full-spectrum digital fundraising and marketing support designed to drive growth, deepen engagement, and amplify your mission.Streetlight Digital exists for one reason: to help nonprofits thrive in a digital-first world.

Tucson, Arizona, USA
53 employees (19 in marketing)

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

See all Streetlight Digital salaries

Marketing Team

Marketing Team Size
15 (28% of company)
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
684
Traffic Source Mix
Search
25.3%
Direct
48.6%
Referral
5.8%
Social
18.9%
Paid
1.3%

Headcount Trend

Current headcount: ~53
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Digital Direct Response Strategist

Streetlight Digital · USA · Remote