Digital Designer / Content Creator

Norton, MA (On-site)

$60K/yr – $75K/yrEntry Level3+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end creative concepting and production for digital marketing and social media, guiding asset creation from briefs through delivery across web, email, and social channels.

  • Develop and execute concepts for digital marketing, social media, ecommerce, and brand initiatives.
  • Design and resize assets for websites, email, and digital ads while maintaining brand consistency.
  • Collaborate with marketing and e-commerce teams to manage projects and meet deadlines.

Job Description

Responsibilities

  • Work closely with the Creative Manager and marketing partners to develop and execute creative concepts for digital marketing, social media, e-commerce, retail, and other brand initiatives.
  • Design digital assets for FerryMorse.com and McKenzieSeeds.com , including homepage graphics, promotional banners, landing-page content, product-support graphics, and seasonal or campaign-based creative.
  • Build and design consumer email campaigns using email marketing tools, creating graphics and layouts within established templates and brand guidelines and optimizing assets for desktop and mobile.
  • Concept and create visual content for social media, digital advertising, presentations, promotional materials, and other marketing needs while maintaining brand consistency.
  • Concept and edit short-form video and social content for platforms such as Instagram, TikTok, and Facebook, including reels, product demonstrations, simple motion graphics, text overlays, and other supporting visual elements.
  • Assist with photography and video production, including photographing products and preparing props, backgrounds, and other materials for shoots.
  • Adapt and resize creative for use across websites, email, digital advertising, social media, and other channels.
  • Stay aware of current design, digital, social media, and content trends and bring relevant ideas to the creative team.
  • Collaborate with the Creative Manager, marketing team, e-commerce team, and other internal partners to manage projects, incorporate feedback, and meet creative briefs, schedules, and deadlines.
  • Maintain organized creative files and brand assets while managing multiple assignments with strong attention to detail.

Requirements

  • Bachelor ’ s degree in Graphic Design, Visual Communications, Media, Marketing, or a related field, or equivalent professional experience
  • Desire to continue learning and using new creative tools, including emerging AI-assisted design and content-creation tools
  • 1–3 years of professional design, digital marketing, creative, or content-production experience
  • A portfolio demonstrating strong visual design skills and examples of digital, social, web, or marketing creative
  • Proficiency with Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign
  • Experience designing digital assets for websites, email, social media, or other digital marketing channels
  • Familiarity with Klaviyo or another email marketing platform ; direct Klaviyo experience is preferred
  • Working knowledge of Adobe Premiere Pro, After Effects, or similar video-editing tools is a plus
  • Basic understanding of designing for responsive digital environments, including desktop and mobile
  • Experience creating content for social media platforms such as Instagram, TikTok, or Facebook

Preferred

  • Comfort occasionally appearing in social content is a plus
  • Interest in gardening, plants, outdoor living, or consumer lifestyle brands is a plus
  • Local travel may occasionally be required

Benefits

  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life and Short-Term Disability Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with 3% company match and annual profit-sharing bonus!
  • Paid time off and Holidays
  • Employee Assistance Program
  • Access to thousands of free online courses
  • Access to on-demand pay
Central Garden & Pet logo

Central Garden & Pet

3.7 Glassdoor

Central Garden & Pet understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. Our innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone®, and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries.Central Garden & Pet is brought to life every day by over 6,000 passionate people who are primarily located across North America. Our employees are talented, energetic, and dedicated to the growth and success of our brands. We take pride in providing a great work experience to our employees – including a safe work environment, friendly atmosphere, and a comprehensive compensation & benefits package. For additional information about careers at Central, please visit www.central.com/careers/career-with-central.

Founded in 1980
Walnut Creek, California, USA
1.9K employees (238 in marketing)
64% recommend to a friend

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all Central Garden & Pet salaries

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Digital Designer / Content Creator

Central Garden & Pet · Norton, MA · On-site