Demand Generation Manager
Refine Labs
USA (Remote)
$100K/yr - $119K/yr (Est.)AgencyFull-timeSenior level
8 hrs ago
Digital Demand Generation Manager
Westlake, OH
$145K/yr – $165K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end demand generation and pipeline acceleration across regions with integrated programs, cross-functional alignment, and data-driven optimization.
- Own demand strategy, quarterly and annual pipeline plans, and risk/opportunity identification.
- Align campaigns across digital, events, ABM, webinars, nurture, and sales activation with Sales and Partner teams.
- Establish KPI led reporting, forecast reviews, and continuous improvement through testing and analytics.
Job Description
Responsibilities
- Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives.
- Own demand strategy for assigned regions, industries, or market segments.
- Build quarterly and annual pipeline generation plans and proactively identify risks and opportunities.
- Monitor pipeline health and recommend actions to improve performance and conversion rates.
- Operate with accountability for measurable pipeline contribution and business outcomes.
- Design and execute integrated demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions.
- Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks.
- Leverage AI-enabled tools and automation to improve efficiency, scale, and performance.
- Activate marketing tactics across the buyer journey to generate and accelerate opportunities.
- Partner directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities.
Hyland
Hyland uniquely empowers your organization with unified access to AI-enabled enterprise content and unstructured data across repositories, unlocking profound insights that fuel innovations – fundamentally redefining how you operate and engage with those you serve.
