Own regional demand generation planning and end-to-end pipeline acceleration across digital, ABM, webinars, nurture, partner programs, SDR alignment, content activation, and field marketing integration.

• Own demand strategy for assigned regions, industries, or market segments.
• Collaborate with Field Marketing, SDR, Product Marketing, Marketing Operations, Web, and Campaign teams to drive measurable business outcomes.
• Design and execute integrated demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions.
• Build quarterly and annual pipeline generation plans and proactively identify risks and opportunities.
• Monitor pipeline health and recommend actions to improve performance and conversion rates.
• Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks.
• Leverage AI-enabled tools and automation to improve efficiency, scale, and performance.
• Activate marketing tactics across the buyer journey to generate and accelerate opportunities.
• Partner directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities.
• Establish KPIs and reporting frameworks to measure demand generation effectiveness.