Digital Creative Manager at H-E-B | San Antonio, TX

H-E-B

Digital Creative Manager

San Antonio, TX (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Shape and scale a high-impact creative function by leading design leadership, preserving brand DNA, and translating digital trends into narrative-driven campaigns across social and 360-degree channels.

Creative Leadership: Build and mentor a high-performing design team to deliver innovative, on-brand work at scale.
Brand & Digital Craft: steward brand aesthetics while pursuing modern, platform-aware storytelling across social and digital venues.
Strategic Execution: Oversee end-to-end creative processes and ensure outputs drive engagement and business goals across Marketing and Content teams.

Job Description

Responsibilities

Creative Leadership & Mentorship: Lead, inspire, and manage a team of Art Directors. Foster a culture of innovation, providing clear creative direction and professional development to elevate the team’s output.
Brand Stewardship & Vision: Act as the guardian of the brand’s visual DNA. Ensure all creative output adheres to a unified brand aesthetic while pushing the boundaries of modern design.
Conceptual Innovation: Drive the ideation of "outside the status quo" concepts. Develop forward-thinking creative strategies that align with business goals while pushing the boundaries of digital storytelling.
Digital & Social Expertise: Act as the subject matter expert for social media (TikTok, Instagram, etc.), online advertising, and emerging digital trends. Translate platform-specific behaviors into creative opportunities.
Cross-Functional Collaboration: Partner closely with Content, Studio, and creative teams to ensure a cohesive brand voice. Actively work to bridge the gap between digital design and content production to create seamless 360-degree campaigns.
Strategic Execution: Oversee the creative process from initial brainstorm through to delivery, ensuring all digital assets are optimized for performance, engagement, and brand consistency. Partner with Marketing, Studio, and Content teams to bridge the gap between "the ask" and "the art." You will be the voice that ensures business goals are met through superior design.
Trend Integration: Proactively identify and implement modern workflows—including AI-assisted creative tools and metadata-driven asset systems—to improve output and efficiency

Requirements

8-10+ years of experience in creative leadership, specifically within digital-first environments (Retail or Agency experience preferred)
A strong portfolio demonstrating high-level conceptual thinking and successful digital/social campaigns
Deep understanding of the Adobe Creative Suite, digital production workflows, and emerging social platforms
Leadership style: a "player-coach" mentality with a proven ability to lead teams through periods of growth and organizational shift
Communication: Exceptional ability to articulate creative vision to executive leadership and stakeholders, translating complex digital trends into actionable creative strategies

Preferred

Familiarity with AI-assisted creative tools
Experience leading creative teams in digital-first environments

H-E-B

4.2 Glassdoor

H-E-B is headquartered in San Antonio, Texas with approximately $46 billion in revenue and 160,000+ Partners. Founded in 1905, H-E-B operates more than 435 stores in a number of formats, including H-E-B, Joe V’s Smart Shop, Central Market, Mi Tienda, and Favor. There are truly aisles and aisles of opportunity at H-E-B! From Stores, Manufacturing, Supply Chain or Transportation, to Digital, Corporate and Wellness - Career opportunities at H-E-B are endless. Our company is the largest private company in Texas and one of the 15 largest privately held companies in the U.S.At H-E-B, Each & Every Person Counts. Regularly named a top employer and retailer, H-E-B's Partners (employees), who are owners in our company, are at the heart of what makes our business successful and great. With a humility rooted in our Helping Here philosophy, H-E-B's Partners serve all Texans with open arms and a smile, and demonstrate our collective commitment to take care of Texas.At H-E-B, a job is more than just a job - it's an opportunity for a rewarding career that allows you to use your unique talents and passions to innovate and make the lives of Texans better.

Founded in 1905

San Antonio, Texas, USA

50K employees (3,903 in marketing)

careers.heb.com

84% recommend to a friend

92% CEO approval