Responsibilities

• Develop and execute social media strategies for assigned accounts in alignment with overall digital communications strategy. Lead the implementation of engaging social media content across assigned platforms to enhance the City's online presence and achieve communication goals. This includes working with target audiences, supporting measurable objectives, and aligning execution with overall City priorities and content strategy.
• Plan, assign, direct, and review work. Manage and develop team. Supervise digital content employees and make recommendations relative to hiring, discharge, layoffs, suspensions, disciplinary actions, adjustment of grievances, and participate in performance evaluations of employees under his/her jurisdiction.
• Oversee video content production, editing, and livestreaming operations for assigned channels. Coordinate with digital media producers on video production schedules, resource allocation, and technical requirements. Ensure video content aligns with overall content strategy and brand standards.
• Create and curate engaging, accessible content. Produce innovative and accessible digital content (text, images, videos, infographics, livestreams) that effectively promotes City news, educates the public, and fosters community engagement. Ensure content adheres to accessibility guidelines and maintains consistent voice and tone in alignment with established brand standards.
• Manage and grow online communities. Oversee community engagement on assigned social media channels, facilitating positive interactions, responding professionally to inquiries and comments in collaboration with relevant City departments, and building relationships with residents and community partners.
• Develop and maintain social media content calendars and approval processes. Manage the planning, scheduling, and securing of necessary approvals for social media content and campaigns, ensuring timely execution and adherence to established brand guidelines and organizational communication standards.
• Monitor and analyze digital content performance. Track, analyze, and report on key engagement metrics to evaluate the effectiveness of digital strategies and campaigns. Provide strategic recommendations for optimization and improvement based on data analysis. Use data to inform future content creation, optimize messaging, and identify areas for improvement. Develop and maintain performance dashboards.
• Execute crisis communication on social media channels according to established emergency communication protocols. Support the timely dissemination of accurate information, address public concerns, and help mitigate misinformation during emergencies in coordination with broader crisis communication efforts.
• Act as the primary point of contact for assigned social media accounts and software. Provide guidance and support to other City employees with social media responsibilities, ensuring adherence to best practices and City policies.