Responsibilities

• Own and maintain the enterprise digital content optimization roadmap, including priorities, sequencing, stakeholder alignment, and measurable outcomes across the digital content portfolio.
• Identify cross-enterprise opportunities to improve digital journeys through stronger messaging, content structure, page design, calls to action, personalization, and publishing practices.
• Translate enterprise priorities, audience needs, Voice of the Customer insights, business goals, and performance data into strategic content recommendations and prioritized action plans.
• Advise senior leaders and cross-functional partners on content direction, tradeoffs, risks, and opportunities for high-visibility digital initiatives.
• Define, track, and be accountable for portfolio-level success measures for major content initiatives, using performance insights to influence ongoing investment, prioritization, and optimization decisions.
• Serve as an additional senior writer, editor, content producer, and publisher for SCAN’s most important prospect- and member-facing digital experiences.
• Create, edit, optimize, produce, and publish clear, persuasive, accessible, accurate, and audience-centered digital content across prospect, member, broker, provider, employer, and partner experiences.
• Lead content development and page production for high-priority enterprise initiatives, product and benefit launches, regulatory changes, campaigns, digital transformations, and time-sensitive business needs.
• Craft conversion-focused headlines, body copy, calls to action, educational content, transactional guidance, and journey messaging appropriate to each audience and stage of the experience.
• Ensure pages are well designed in partnership with UX and Creative, carefully produced, quality assured, compliant, and published on schedule.

Requirements

• Bachelor's Degree or equivalent experience in Marketing, Communications, Journalism, English, Digital Media, User Experience, Digital Strategy, or a related field.
• 8+ years of progressive experience in digital content strategy, digital writing, UX writing, web production, publishing, content optimization, digital marketing, or a related discipline.
• Demonstrated experience leading content strategy and delivery for complex, high-visibility, cross-functional initiatives.
• Demonstrated ability to influence senior leaders and enterprise stakeholders without direct authority.
• Advanced experience writing, editing, producing, and publishing conversion-focused content and pages for major digital experiences.
• Experience with enterprise content management systems and complex content workflows.
• Experience using analytics, audience insights, search data, journey performance, or testing results to recommend and measure content improvements.

Preferred

• Advanced experience with Sitecore XM Cloud or a comparable enterprise digital experience platform.
• Experience with SEO, AEO, GEO, structured content, personalization, experimentation, AI-enabled content capabilities, and digital accessibility.
• Experience creating content for Medicare Advantage, healthcare, health insurance, financial services, or another highly regulated environment.
• Experience supporting enterprise launches, regulatory communications, acquisition journeys, member service experiences, or other business-critical digital initiatives.
• Certification in content strategy, digital marketing, SEO, UX writing, accessibility, Sitecore, or a related field.

Benefits

• Robust Wellness Program
• Generous paid-time-off (PTO)
• Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
• Excellent 401(k) Retirement Saving Plan with employer match and contribution
• Robust employee recognition program
• Tuition reimbursement