Requirements

• Bachelor's Degree or equivalent experience in Marketing, Communications, Journalism, English, Digital Media, User Experience, Digital Strategy, or a related field.
• 8+ years of progressive experience in digital content strategy, digital writing, UX writing, web production, publishing, content optimization, digital marketing, or a related discipline.
• Demonstrated experience leading content strategy and delivery for complex, high-visibility, cross-functional initiatives.
• Demonstrated ability to influence senior leaders and enterprise stakeholders without direct authority.
• Advanced experience writing, editing, producing, and publishing conversion-focused content and pages for major digital experiences.
• Experience with enterprise content management systems and complex content workflows.
• Experience using analytics, audience insights, search data, journey performance, or testing results to recommend and measure content improvements.

Preferred

• Advanced experience with Sitecore XM Cloud or a comparable enterprise digital experience platform.
• Experience with SEO, AEO, GEO, structured content, personalization, experimentation, AI-enabled content capabilities, and digital accessibility.
• Experience creating content for Medicare Advantage, healthcare, health insurance, financial services, or another highly regulated environment.
• Experience supporting enterprise launches, regulatory communications, acquisition journeys, member service experiences, or other business-critical digital initiatives.
• Certification in content strategy, digital marketing, SEO, UX writing, accessibility, Sitecore, or a related field.

Benefits

• Base salary range: $92,400 to $140,000 per year
• Work Mode: Mostly Onsite
• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO)
• Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
• Excellent 401(k) Retirement Saving Plan with employer match and contribution
• Robust employee recognition program
• Tuition reimbursement
• An opportunity to become part of a team that makes a difference to our members and our community every day!